Ad Campaigns
Sunfeast Marie Light and Jyotika inspire equality with ‘Strong Team Nameplate’
Mumbai: Sunfeast Marie Light, in collaboration with celebrated actress Jyotika, launches a heartwarming campaign aimed at encouraging couples to celebrate equality through a simple yet powerful gesture-displaying both partners’ names on their house nameplates. The initiative brings attention to the importance of shared recognition, starting at home.
A survey conducted by Sunfeast Marie Light reveals that two-thirds of households still don’t have both partners’ names on their nameplates. The brand is urging consumers to take action by visiting MarieLightStrongTeam.com and pledging to the cause. For those lacking dual-name nameplates, Sunfeast Marie Light is offering personalised designs to make this change happen.
Biscuits & Cakes Business of ITC Limited’s Foods Division, chief operating officer, Ali Harris Shere explained the brand’s vision: “Sunfeast Marie Light champions the idea of a strong team in every household. In a relationship, both partners play an equal role in strengthening the bond. More often than not, it is the light moments spent with each other that strengthen the bond between husband and wife. With this initiative, we are pushing this idea further and attempting to bring about a change in the society. Having both husband and wife’s name on the nameplate is perhaps a small gesture, but speaks volumes of the shared partnership.”
Sunfeast Marie Light, brand ambassador, Jyotika echoed this sentiment, stating, “I firmly believe that equality begins at home. Displaying both partners’ names on the nameplate may seem like a small gesture, but it represents a larger commitment to equality in relationship. I know first-hand the impact it can have on one’s self-worth and relationships. Together, we can create a more supportive society, one nameplate at a time.”
In the campaign’s latest ad, Senthil surprises Jyotika with a new nameplate that displays both of their names, symbolising their equal partnership. The ad closes with Jyotika urging viewers to embrace this change by having both partners’ names on their own nameplates.
To further engage consumers, Sunfeast Marie Light has launched the ‘Strong Team Nameplate’ contest. Couples can post a picture of their dual-name nameplate and share what makes them a strong team and the ones’ with the most compelling answer can win a romantic trip to Switzerland.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
