Brands
Everest Spices ropes in celebrity Chef Ranveer Brar as a brand ambassador
Mumbai: Everest Spices on Tuesday announced the appointment of chef Ranveer Brar as its brand ambassador. It is the brand’s reassuring move that brings forward the story of goodness, purity of ingredients, legacy, taste and how it has withstood the test of times in its commitment towards delivering quality always.
Ranveer Brar super-efficiently juggles between being a chef, TV presenter, judge, teacher and an actor, and thanks to his popular food-shows, he enjoys massive stardom on television and a tremendous fan following on social media as well.
Lucknow-born Indian celebrity chef has set up several restaurants in India and abroad, including the Flyp at MTV chain of restaurants pan India, and curated the menu of many more like cruise kitchens aboard Royal Caribbean.
Today, the chef-turned-actor’s brand value has increased by 20-25 per cent since his acting debut with Amazon series Modern Love and he is regarded as one of the most adorable and sought after chef personalities which has swelled his number of ardent followers by the day. Each and every new video of his is eagerly awaited for their release on YouTube and watched by a truly diverse audience, cutting across all age groups which talks volumes about his fan following.
He has also been part of a year-long digital association with Milkmaid alongside other noteworthy brand endorsements that includes Kellogg’s, Philips, Hershey’s, Home Centre Stores, Victorinox, Asahi Kasei, IIHM, Swiggy and Govardhan.
Talking about the collaboration, chef Brar said, “Spices have always been my favourite area of study and experimentation and I believe this association will be a great opportunity for me to delve deeper into not just the brand’s spice laterals, but also make further inroads into understanding the food-loving audience’s ever evolving choices and lifestyles.”
For all these years, Everest has grown exponentially garnering the largest market share in this segment and have now even reached out to the Indian diaspora internationally. With their core principle of using the best quality ingredients, following the best manufacturing process and hygiene protocols, a strong R&D for perfecting unique blends have helped Everest to gain the trust and respect of not only Indian but global consumers. Hence this collaboration with chef Brar is expected to reach out to a new audience in the younger age group with ever-changing taste preferences who admires him and closely follows his endeavours.
Everest Foods chairman and managing director Sanjeev Shah added, “We are delighted to stitch an association with none less than Chef Ranveer Brar because we believed that it would be a perfect brand fit as he understands food and taste and most importantly we share the same value systems of not compromising with quality.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
