MAM
Reliance to acquire franchise in South Africa’s T20 cricket league
Mumbai: In the evolving sports ecosystem, Reliance Industries is playing a crucial role by providing ownership of cricket franchises, football leagues in India, sports sponsorship, consultancy, and athlete talent management, and bringing in industry best practices. To provide a better platform, it has announced the acquisition of a franchise in Cricket South Africa’s upcoming T20 league. Based in Cape Town the new franchise will take forward the Mumbai Indians brand and comes close on the heels of acquiring the UAE-based International League T-20 team.
Further, Reliance Foundation Sports – the CSR wing of RIL has been leading India’s olympic movement by providing opportunities to athletes across the country to become champions in multiple sports and also leading India’s charge in hosting global sporting events.
Reliance Industries director Nita Ambani led a successful bid to host the prestigious International Olympic Committee Session in Mumbai in 2023 after a gap of 40 years.
On this acquisition, Ambani said, “I’m delighted to welcome our new T20 team to the Reliance family! We are excited to take the Mumbai Indians’ brand of fearless and entertaining cricket to South Africa, a nation that loves cricket as much as we do in India! South Africa has a strong sporting ecosystem, and we look forward to exploring the power and potential of this collaboration. As we grow MI’s global cricketing footprint, we remain committed to spreading joy and cheer through sport!”
Adding to it, Reliance Jio chairman Akash Ambani said, “With our South African franchise, we now have three T20 teams across three countries. We look forward to leveraging our expertise and depth of knowledge in the cricket ecosystem & brand Mumbai Indians to help build the team and provide fans with some of the best cricketing experiences.”
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
