MAM
Logicserve Digital rebrands to LS Digital as a part of global expansion
Mumbai: Logicserve Digital unveiled its brand-new avatar, ‘LS Digital,’ to its customers and stakeholders. The shape and fluidity of the logo has been retained while changing the name from Logicserve Digital to LS Digital.
LS Digital founder and CEO Prasad Shejale said, “We firmly believe that the best-of-breed, founder-driven companies with huge expertise, potential, and desire to change the digital marketing transformation landscape need to come under one platform.”
He further explained, “We will call this platform ‘LS Digital.’ It retains the legacy of our brand with two letters (L and S) at the same time, it provides digital as a core proposition to our customers through merged entities across six areas: media, creative & communication, CX, data & insights, tools – Adtech & Martech, and tech innovations.”
This new avatar will help brands to enable and accelerate their digital marketing transformation to stay relevant to their ever-changing, digitally-enabled consumers. It will further expand its existing media capabilities and help better serve the Indian market while setting the stage to become a leader in the global digital marketing landscape. LS Digital currently serves clients in India, the Middle East and Africa.
The rebranding of Logicserve Digital to LS Digital has been synced with two major developments:
Private equity through Florintree Advisors
Florintree Advisors, an alternative asset management firm known for funding startups such as ideaForge, Pharmeasy Wealthdesk, Freight Tiger, and FreshMenu, has also invested in LS Digital. The funds will be used to expand existing capabilities while also considering inorganic growth.
Florintree Advisors chairman Mathew Cyriac said, “LS Digital and Florintree shared the desire to build a leading global company out of India. This is a very exciting space, so our focus is to invest in existing capabilities and even acquire niche companies. It is a multi-stage deal with the commitment to infuse more funds as we move forward.”
Addition of Langoor Digital to LS Digital’s suite of Digital Marketing offerings
As a first step towards expanding its global footprint, LS Digital has onboarded digital-first creative agency Langoor to strengthen its service offerings for CX, digital design, and web3.0. Langoor expands LS Digital’s service offerings by allowing it to leverage its expertise in providing a better customer experience.
Adding to that, Prasad said, “LS Digital and Langoor share a very similar corporate vision of becoming an Indian global company. Coming together will enable us to achieve success on a much larger scale. Our core focus is on digital business growth for brands through media, creative, data & insights, and technology. While Langoor will focus majorly on the customer experience, enabling growth for our clients. Together, we will create transformative experiences for customers.”
Langoor CEO Venugopal Ganganna and COO Girisha Gowda added, “Digital marketing is in a constant state of change and innovation. Langoor’s DNA is about working out-of-the-box to deliver positive business outcomes. We are delighted to join LS Digital and look forward to scaling new heights.”
The merger of Langoor and LS Digital adds very strong service offerings under CX. Their ground-breaking projects in the metaverse have allowed some of the world’s largest brands to test the waters in the metastore and web 3.0, gaining a competitive advantage in their respective industries.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
