MAM
Gozoop Group wins Spexmojo’s social media mandate
Mumbai: Spexmojo Technologies, an online eyewear discovery platform, has awarded a social media mandate to Gozoop Group, following a multi-agency pitch. Through a tech-enabled platform, it enables its customers to discover the best eyewear purchasing options in their neighbourhood.
The Mumbai office of Gozoop Group will handle the mandate, which will focus on creating relevant and conversational content for the brand’s Facebook, Instagram, and Twitter platforms.
The agency will also be in charge of content planning and execution, as well as maintaining contact with the target community, cultivating relationships, and increasing brand awareness via social channels.
Spexmojo will connect customers with opticians, offering them the most diverse and high-quality products on the market. The brand also intends to bring a number of high-quality international eyewear brands into India.
Spexmojo Technologies Promoter Director Shobit Gupta said, “Over the last year, Spexmojo has become a trusted eyewear partner for millions of Indian consumers. We believe that partnering with Gozoop will help us boost our strategy and polish the brand’s presence across our target audience. With Gozoop’s years of experience in the digital marketing space and their future-oriented approach, I am sure we will reach greater heights.”
Gozoop group CEO (India) Samrat Bedi said, “Spexmojo’s ambitions and challenges are the kind we love having here at Gozoop. We look forward to adding our unique mix of mojo and magic to the brand. Exciting times!”
MAM
Caratlane launches Mother’s Day campaign with Yami Gautam
IPL rollout boosts reach as brand blends emotional gifting with modern insight
MUMBAI: Diamonds may be forever but this Mother’s Day, they are also getting personal. Caratlane, a TATA product, has rolled out its latest campaign featuring brand ambassador Yami Gautam Dhar, tapping into the evolving idea of gifting where emotion meets self-expression. Timed ahead of Mother’s Day, the campaign positions diamond jewellery not just as a symbol of love for mothers, but also as a shared, personal keepsake.
The films lean into a relatable insight, gifting today is no longer just about the recipient, it is also about the moment, the memory, and sometimes, a little indulgence for oneself. By weaving this duality into its storytelling, Caratlane shifts the narrative from traditional, one-way gifting to something more contemporary and nuanced.
To maximise visibility, the campaign has been strategically launched during the ongoing Indian Premier League, with placements across Star Sports and JioHotstar. The reach has been further extended through regional channels including Colours Tamil, Jalsha Movies and Star Utsav Movies, ensuring a wide national footprint.
This is not Caratlane’s first play on the IPL stage, but the scale signals intent. With millions tuning in, the platform offers a high-impact backdrop to position jewellery as part of everyday celebrations, rather than just milestone purchases.
At its core, the campaign reflects a broader shift in consumer behaviour. As jewellery becomes more accessible and less occasion-bound, brands are increasingly focusing on emotional storytelling to stay relevant.
For Caratlane, the message is clear, when it comes to celebrating mothers, the sentiment may be timeless but the way we express it is changing.
