MAM
Rajiv Bose joins Pro Panja League as business head
Mumbai: Pro Panja League, the world’s premier arm-wrestling league, on Monday appointed Rajiv Bose as its business head. Throughout his career, Bose has managed sponsorship and marketing of several sports businesses and properties, including Nimbus Sport/Neo Sports/Neo Cricket, KPH Dream Cricket (Kings XI Punjab), and Quess East Bengal, among several others.
Bose has over 25 years of experience in advertising, sales, broadcasting, and sports marketing. He has previously managed the marketing and sales divisions of several media groups, including the Dainik Bhaskar and Amar Ujala Publications.
After taking over, Bose immediately got down to business as the Pro Panja League held its second ranking tournament in Gwalior, which attracted over 600 arm-wrestlers from all over the nation.
Speaking on the appointment, Bose said, “Pro Panja League is the home for arm wrestling and I look forward to building this sport and the league as one of the top sports leagues in the country. Parvin Dabas and Preeti Jhangiani have put their heart and soul into the sport. Having witnessed the ranking tournament, I am confident that arm-wrestling is going to be popular in the country in the years to come.”
“We, at Pro Panja League, welcome Rajiv Bose. Rajiv is a man of many talents, especially in the fields of sports management and broadcasting. We are sure his vast experience in the sports ecosystem will combine well with the ethos we have created here at PPL. We look forward to exciting times ahead,” Pro Panja League co-owner Parvin Dabas said in a statement.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
