MAM
Weekend Unwind with: Sumit Garg, MD & co-founder of Luxury Ride
Mumbai: Indiantelevision.com rolls over to the next in its weekend series of informal snippets that peek into the minds of corporate executives. “Weekend Unwind” is an attempt to get to know the person behind the title a little better by having them share their life nuggets and mantras for dealing with life’s curveballs.
This week, we have on the hot seat Sumit Garg, the MD & co-founder of Luxury Ride—”India’s biggest pre-owned luxury car company.” Born into a business family, the path to entrepreneurship was always a given, says Garg. Accordingly, in keeping with the ‘family tradition’, he founded KoiBhiCar.com, an online marketplace for pre-owned luxury cars, in 2012, while straight out of engineering college. Garg shifted his business to an offline model in 2015 after a quick realisation about the industry and founded Luxury Ride with two friends. Here, his prime focus is the exponential expansion of the company across India. Today, the company has a presence in seven cities across north India – Delhi, Gurugram, Karnal, Chandigarh, Jaipur, Dehradun, and Ludhiana.
So here goes without further ado…
Your mantra for Life
Follow your passion in such a way that you don’t need an alarm clock to wake you up.
A Book you are currently reading / plan to read
Rich Dad, Poor Dad by Robert T. Kiyosaki and Sharon Lechter.
Your Fitness mantra, especially during the pandemic
We had set up a home gym during the pandemic, and I was doing rigorous workouts. I kept my eating and sleeping habits in check too. By the end of the pandemic, I had lost around 15 kg. Indulging in some sort of exercise keeps me in a healthy mental space as well.
Your comfort food
I am a die-hard foodie, so it’s very difficult for me to answer this question as I am spoilt for choice. But if I had to choose one, then I would have to say Italian cuisine is my comfort food.
When the chips are down a quote/ philosophy that keeps you going
My teacher once told me that if you want to be successful in life, you have to take risks no matter what. Setbacks are a part of the deal, but if the risk pays off, your life will change. As Swami Vivekananda said, “Take risks: if you win, you will be happy; if you lose, you will be wise.”
Your guilty pleasure
Sweet dishes
When was the last time you tried something new?
I love to discover new things on a regular basis. And, it doesn’t have to be extraordinary. It can be in the form of meeting new groups of people and learning new things; implementing new things in my work life; or trying out different cuisines.
A Life lesson you learnt the hard way
That you should do away with incompetent people as soon as possible. Having the right circle of people around you matters the most, as it helps you grow in life.
What gets you excited about life?
Exploring new places and living a luxurious lifestyle.
What’s on top of your bucket list?
Right now the only thing that is on top of my bucket list is to make Luxury Ride a unicorn brand.
If you could give one piece of advice to your younger self, what would it be?
Always follow your passion and don’t listen to naysayers. Your comfort zone is your enemy, you will have sleepless nights, there will be days where you’ll have to work when you are unwell, you’ll be skipping meals and working throughout the day. But that is part of the process if you want to be successful in life.
An activity that keeps you motivated / charged during tough times
Whenever I am faced with tough times I either go out for long drives.. Physical activities like playing Squash and Table tennis or having a great workout session keeps me motivated as well.
What lifts your spirits when life gets you down?
That has to be Music, I am an audiophile and listening to music can lift my spirits up no matter how tough the situation is.
Your go-to stress buster
My kids and my family are my go-to stress busters. Spending time with them relieves me from all the stress that I am facing.
One thing you would most like to change about the world
That has to be poverty, I believe that there should not be such a big gap between the rich and the poor.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
