Ad Campaigns
Hercules rolls out new campaign with Rishabh Pant
Mumbai: India’s leading cycle brand, Hercules, has launched a new campaign with cricketer Rishabh Pant. Hercules stands for teamwork, friendship, and adventure. It encourages boys to team up with like-minded friends and set off on an adventure with them in the spirit of brotherhood.
Designed and executed by Ogilvy Bangalore, the latest campaign from the brand encourages boys to find and celebrate their tribe, the kind of people who understand their quests and ride along too.
Pant resonated with the brand quite well! He embodies the spirit of the brand as he has the perfect mix of youthful zest, playfulness, and adventure.
Highlighting the creative journey, Ogilvy associate creative director R Parvathy said, “Tribe plays an important role in the journey of every teenager who loves cycling. It’s the tribe that shapes them and defines their rides. It decides the nature of adventures he could take on and gives him the grit to complete them. Cycling has a deep connection with brotherhood this way. These brotherhoods and tribes are what Brand Hercules aims to celebrate through the latest campaign.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
