MAM
Promax India Conference and Awards 2022: Zee, Disney+Hotstar, Sony Liv bag awards
Mumbai: Promax India recently celebrated the 20th anniversary of its “Promax India Conference & Awards 2022,” which recognized excellence in entertainment marketing and design.
Several workshops, sessions, and one-on-one interactions with some of the most well-known international speakers were part of the event, which was held at the Taj Santacruz in Mumbai on 10 and 11 August.
Megha Tata was conference chair of the two-day grand event, and Amazon Prime Video India originals head Aparna Purohit, awards chair, welcomed the delegates to a physical show for the first time in two years.
The new promo 10 commandments workshop, which covered the 10 commandments for creating concise, well-planned campaigns with global trends and examples, was led by the multi-talented, promo genius Rob Middleton on Day 1.
Rob Middleton said, “An effective marketing strategy will increase brand recall for your audience, produce leads, and bring in new clients. It’s crucial to ensure that your marketing campaign’s creativity and methods are strongly connected to your strategy and organisational objectives. Think about the science of persuasion when you develop your campaign ideas. These are tried-and-true strategies that affect people’s behaviour.”
After that, Sheetal Sudhir led a practical workshop on “design in motion” where she discussed the theory and foundations of motion and how it can be applied to strengthen brand messaging.
Sheetal Sudhir said, “The design industry is one of the fastest-growing industries in the world. It is constantly changing, with new trends emerging and developing each year. With technology continuously pushing the conventional disciplines of art and design into an ever-increasing digital presence, motion design has evolved into a crucial skill set for every creative designer. I believe that this skill set is crucial for quick connection with the target audience and boosting a brand’s value and identity in the minds of viewers.”
Tim Hughes’ masterclass workshop and session for all broadcast marketing professionals, which dissected tried-and-true strategies for enhancing brand awareness and advertising campaigns, was one of the event’s highlights.
FX Network EVP marketing & on-air Stephanie Gibbons gave the opening keynote address on the second day of the conference. Trailer Voice Artists Agency owner Brent Hagel and Comedy Central’s voiceover artist Rahul Mulani, participated in a number of sessions on the developments and trends in the voiceover industry. Lee Hunt founder Lee Hunt deliberated on the topic ‘New Best Practice, it’s Linear vs. Streaming.’
Some of the winners of the prestigious awards are: Best Brand Image Campaign, won by Zee Cinema for their “Rehna Hain Sath Sath campaign”; Best Ident, won by Nickelodeon for its “World Environment Day” ident; Best Social Media Campaign by Disney Star for its #BreakTheLoop; Best Drama Promo-clip Based, won by Sony Pictures Networks—Sony liv for the whistleblower announcement; Best Drama Campaign, won by Amazon Prime Video/White Turtle Studios for Mumbai Diaries; Best Themed Campaign won by Sony Pictures Networks—SET for Shark Tank India Season 1 Launch; best marketing video/sizzle reel/presentation won by Warner Bros. Discovery/cartoon Network for CN sales AV 2021; and best sound design, won by Shemaroo Entertainment for its Bollywood X’mas jingle, amongst others.
MAM
Filmcity Media CFO Mohit Jain quits; CEO Kirti Vishnu Tiwari takes charge of finance
Board appoints Prabhat Modi as additional director and approves Rs 1.9 crore preferential share issue
MUMBAI: Filmcity Media has reshuffled its top deck. Chief financial officer Mohit Jain has stepped down, prompting the board to hand the finance reins to chief executive Kirti Vishnu Tiwari even as the company lines up fresh capital and new boardroom muscle.
In a regulatory filing to the BSE, Filmcity Media said Jain resigned from the roles of director and chief financial officer with effect from March 11, 2026, to pursue another career opportunity. He ceased to be a key managerial personnel of the company at the close of business on that date.
The board swiftly moved to plug the gap, appointing Kirti Vishnu Tiwari as chief financial officer from March 12, 2026. Tiwari, who already serves as executive director and chief executive, will now hold the combined role of executive director, CEO and CFO, taking charge of the company’s finance function while continuing to lead operations.
The leadership changes were approved by the board following recommendations from the nomination and remuneration committee, with the audit committee also backing Tiwari’s appointment as CFO to ensure governance oversight. Under the arrangement, Tiwari will continue as a key managerial personnel under Section 203 of the Companies Act, 2013.
Filmcity Media also expanded its board, appointing Prabhat Modi as additional director with effect from March 13, 2026, for a term of five years. The appointment, categorised as a non-executive non-independent directorship, will require shareholder approval at the next general meeting.
Modi brings capital market experience to the role. He holds a B.Sc in accounting and finance from the University of Essex in the United Kingdom and a PGDM from the National Institute of Securities Market. His professional experience includes stints at SBI Mutual Fund, BSE India and Morningstar India, where he worked on market research, financial analysis and capital market operations.
Tiwari, meanwhile, brings experience spanning finance, marketing and hospitality. A graduate of Lucknow University, she has previously worked with Hotel Holiday Inn, Hotel Leela Kempenski and Hotel Sea Rock, along with roles at Pawan Hans Helicopter and CBRE South Asia.
Separately, the board also approved a preferential issue of equity shares to members of the promoter and promoter group as well as non-promoter investors. The proposed fundraising, subject to regulatory approvals, is expected to raise up to Rs 1.9 crore.
The company said both appointees meet all regulatory requirements under SEBI regulations and the Companies Act and are not barred by any regulatory authority from holding their positions.
With a new board face, a CEO doubling as CFO and fresh capital on the table, Filmcity Media appears to be tightening its leadership and balance sheet in one swift move.
