iWorld
Sajith Sivanandan becomes EVP & head of Disney+ Hotstar
Mumbai: Disney’s international content and operations group has appointed Sajith Sivanandan as executive vice president and head of Disney+ Hotstar.
Sivanandan, who joins Disney+ Hotstar from Google, will start in October and report to Disney’s international content and operations group chairman Rebecca Campbell and Disney Star president K Madhavan.
Sivanandan will be in charge of Disney+ Hotstar’s overall business operations in India, with direct responsibility for defining the streaming service’s strategic business priorities and charting a product roadmap for the streaming service’s continued and exponential growth in the coming years.
He will also collaborate closely with local leadership in international markets, as well as the Disney+ team in the United States, to drive the continued growth of Disney+ Hotstar, which has become India’s leading streaming service due to its unrivalled scale, innovation, and breadth of content.
Speaking on the appointment, Campbell said, “I am delighted to have Sajith join our executive team and lead the innovative team at Disney+ Hotstar. His deep experience in the region, combined with his strong leadership and business management skills, will greatly benefit Disney+ Hotstar as the platform embarks on its next phase of growth.”
Adding to this, Madhavan said, “After witnessing rapid growth in recent years, the OTT market in India has entered a transformational phase which calls for an ingenious approach to the manner in which we innovate for growth. Sajith’s wealth of experience that he has gained over the years makes him the best person to lead Disney+ Hotstar on this journey.”
“Disney and Star are brands with an incredibly rich history of innovation, user focus, and storytelling, and Disney+ Hotstar brings those attributes together flawlessly. The opportunity to come back home to where I started my career and to work alongside a very talented team to serve Disney+ Hotstar users in India and in emerging countries is one that is both a privilege and an honour,” added Sivanandan.
Sivanandan is an accomplished professional with extensive experience in strategic business and leadership roles in global markets.
He has been with Google for over 14 years, most recently as managing director and business head of Google Pay and Next Billion User Initiatives for the APAC region.
Prior to that, he led Google Pay in India, where he was responsible for starting from scratch, defining and designing the overall strategy and growth for the service in the country.
Sivanandan began his professional career in 1996 with Star TV in India, where he managed Channel V’s North India market.
He attended St. Columba’s School in Delhi and attended Hindu College at Delhi University.
He has two master’s degrees in management, one in marketing from the Fore School of Management in New Delhi and the other in finance from the Asian Institute of Management in Manila.
iWorld
Anirudh Ravichander and Universal Music India join forces to take South India’s sound to the world
The composer behind 13 billion streams launches Albuquerque Records with UMI as its exclusive global partner
MUMBAI: Universal Music India has struck an exclusive partnership with Albuquerque Records, the freshly minted independent label of singer-composer Anirudh Ravichander, in a deal that bets big on South India’s booming pop and hip-hop scene going global.
The arrangement, announced on 17 March, will see Universal Music India handle future pop and hip-hop releases by Anirudh himself, as well as artists signed to the new label. A first release is already in the pipeline for April, featuring Anirudh.
The numbers behind the man are hard to ignore. Debuting in 2012 with the viral sensation “Why This Kolaveri Di”, Anirudh has since clocked over 13 billion audio streams across more than 770 tracks, cementing his position as the No.1 South Indian artist on Spotify by total streams. His fingerprints are all over some of the Tamil film industry’s biggest musical moments, from Hukum and Vaathi Coming to Arabic Kuthu and the A23 Theme.
But Albuquerque Records is a different beast. Built for the non-film space, it is designed to nurture independent talent and champion the next wave of Indian pop voices. “Universal Music India’s leadership in pop and hip-hop made them the natural partner,” said Anirudh. “I’m excited to take independent voices to audiences around the world.”
Universal Music India’s chairman and CEO Devraj Sanyal was equally effusive. “Anirudh represents the future of Indian music, bold, original, and with enormous potential,” he said. “Identifying transformative talent is our superpower, and this partnership reflects that belief.”
Sanujeet Bhujabal, managing director of Universal Music India, framed the deal as more than a distribution play. “Albuquerque Records represents Anirudh’s bold artistic vision in the world of pop and hip-hop,” he said. “True to his legacy of innovation, this partnership is set to establish yet another landmark creative space, this time for the emerging world of iPop and beyond.”
For Universal Music India, the deal deepens a long-running push into South India’s four key language markets: Tamil, Malayalam, Kannada and Telugu. The label already has regional imprints, film partnerships with Maddock Films and Excel Entertainment, and a growing non-film roster. Landing Anirudh, arguably the south’s most bankable music brand, is a statement of intent. South Indian music has the streams. Now it is coming for the world.
