iWorld
BBC Studios inks content partnership with BookMyShow Stream
Mumbai: BookMyShow Stream, the video on-demand (TVoD) service, announced an exclusive content partnership with BBC Studios India. This inaugural partnership will see the launch of a BBC first: a dedicated branded space in the form of a widget on BookMyShow Stream, enhancing its portfolio with a dose of premium, bold, and British drama. Pre-bookings for these coveted titles are now live on BookMyShow Stream.
Sherwood: It was launched to over six million viewers on the BBC (seven-day consolidated) and has been hailed by critics as one of television’s greatest dramas of recent years. The drama, which follows a tense and heart-wrenching investigation into two shocking and unexpected killings that shatter an already fractured community, is award-winning playwright and dramatist James Graham’s most personal work, having been inspired, in part, by real events that occurred in the Nottinghamshire mining village in which he grew up.
Ragdoll: A gruesomely imaginative serial killer thriller, Ragdoll captures the fascinating but flawed friends struggling with the consequences of institutionalisation and trauma. Starring Henry Lloyd-Hughes, Thalissa Teixeira, and Lucy Hale, Ragdoll is executive produced and commissioned by AMC and UKTV’s Alibi, and executive produced by Sid Gentle Films with Freddy Syborn as lead writer and executive producer.
Unforgotten Season 1: This crime drama focuses on a cold case reopened after 39 years. When the body of a young man is discovered in a derelict building, DCI Cassie Stuart-one of the Met’s smartest detectives-is called in to investigate. There are four suspects, each with a secret to hide. As their lies unravel, the people they love most begin to wonder what else they might be capable of. Unforgotten brings together one of the most accomplished acting ensembles seen on British television in years. The multi-award-winning cast includes Nicola Walker, Sanjeev Bhaskar, Bernard Hill, Trevor Eve, Ruth Sheen, Golden Globe and Bafta-winner Tom Courtenay, and Bafta-winner Gemma Jones.
BookMyShow Stream will feature other titles, including Smother (seasons 1-2), Traces (seasons 1-2), The Chelsea Detective, Happy Valley (seasons 1-2) and Unforgotten (seasons 1-4) on its platform over the next two quarters.
BBC Studios’ VP for distribution in South Asia Stanley Fernandes said, “BBC Studios is known for its premium content that is backed by powerful storytelling and the ability to connect with a global audience. We are constantly looking at innovative ways to complement the evolving consumption habits of our audiences and are delighted to embark on this new partnership with BookMyShow Stream to reach new audiences in the dynamic and vibrant streaming landscape of India.”
BookMyShow COO-cinemas Ashish Saksena said, “The TVOD space is gaining traction as more and more entertainment enthusiasts are imbibing the culture of ‘Pay for what you want to watch’, rather than having multiple subscriptions. With BBC Studios taking cognizance of the mammoth opportunity this category holds, we are excited to see this exclusive partnership scale it further. We are thrilled to bring coveted BBC Studios titles into the BookMyShow Stream fold, furthering our aspiration to bring compelling international content to Indian audiences. The BBC First widget on our platform will attract audiences gunning for purposeful content, bringing the best of British content to India. Through this strategic partnership, we aim to take our entertainment quotient a notch higher and offer an unmatched viewing experience to our consumers.”
Fans can ‘rent’ or ‘buy’ on the BBC First dedicated branded space in the form of a widget on BookMyShow Stream. Entertainment enthusiasts can avail a 50 per cent discount offer on Sherwood, Ragdoll, and Unforgotten (season 1) for a limited two-week period on the platform.
With over 2,000 titles available since its launch in February 2021, BookMyShow Stream features a handpicked, specially curated library of content from around the world and India that users can rent or buy and watch. The platform uses over two decades of BookMyShow’s user understanding and data insights to focus on personalised content discovery with access to a selection of on-demand content from across the world.
eNews
India uses ChatGPT for technical tasks nearly 4 times the world average: OpenAI
From classrooms to code, India’s AI use is increasingly skill-driven and youth-led.
MUMBAI: If code is the new currency, India is already minting it by the million prompts. In the world’s largest democracy, artificial intelligence is no longer a distant abstraction or a boardroom buzzword. It is a daily companion, drafting emails in Hyderabad, debugging code in Bengaluru, polishing essays in Delhi, and fielding life advice in towns far beyond the metros. Fresh data from OpenAI’s “Signals” initiative offers a rare, granular glimpse into how India is using ChatGPT, and the numbers suggest the country is not just adopting AI; it is actively shaping its use.
India is one of the largest markets globally for ChatGPT’s weekly active users and ranks among the top five countries for API usage. With OpenAI’s global consumer base exceeding 800 million users, most of them on free tiers, the dataset captures adoption patterns that go far beyond enterprise subscriptions.
Indian users, notably, are punching above their weight when it comes to advanced capabilities. Among ChatGPT Plus and Pro subscribers, usage of the data analysis tool is roughly four times above the global median. Use of Codex, OpenAI’s coding platform, is about three times above the median. Indians are nearly three times more likely than the global median to ask coding-related questions and almost twice as likely to seek help on education and learning.
This matters because it signals something economists call a shrinking “capability overhang”, which is the gap between what AI tools can do and how fully users exploit them. In India, that gap appears to be narrowing rapidly.
The geography of this coding intensity tracks the country’s technology hubs. Telangana, which is home to Hyderabad, ranks first in usage of OpenAI’s coding capabilities. Karnataka, home to Bengaluru, follows in second place, while Tamil Nadu comes third. In other words, the prompt traffic mirrors the tech corridors.
Nearly two-thirds of consumer ChatGPT messages in India are now non-work related, while slightly over one-third are tied to work. That marks a significant shift. In earlier phases of adoption, work was the dominant use case. It was only in early 2025 that non-work messages overtook professional use, and the divergence widened throughout the year.
Even so, India remains slightly above the global average in work-related usage. Around 35 per cent of consumer messages in India relate to work, compared with roughly 30 per cent globally.
At work, the emphasis is squarely task-oriented. Around 45 per cent of work-related conversations fall into “doing” behaviours such as drafting documents, transforming text, and completing tasks, compared with a much smaller share in non-work contexts. Technical help and writing dominate. In offices across the country, ChatGPT functions as a digital co-pilot that debugs code, polishes presentations, and unblocks stalled workflows.
Outside work, the tone shifts. Over 35 per cent of non-work messages revolve around practical guidance, which includes everyday advice and how-to queries. Roughly 20 per cent relate to seeking information. Nearly one-fifth involve writing tasks such as drafting or editing. Self-expression and learning loom large. In personal life, Indians appear to use AI less as an executor and more as an explainer, sounding board, and study partner.
India’s demographic dividend is clearly reflected in its AI habits.
Users aged 18 to 24 now account for just under half of all ChatGPT messages sent in the country. They surpassed the 25 to 34 age group in mid-2024 and have held the lead ever since. Globally, the 18 to 24 cohort accounts for about one-third of messages; in India, the share is markedly higher.
Combined, users aged 18 to 34 generate roughly 80 per cent of total consumer ChatGPT messages in India. Given that around 40 per cent of India’s population is under 25, the youth skew is unsurprising, but its implications are profound. Education-related queries, early-career problem-solving, and skills development are likely to dominate near-term AI impacts.
Usage patterns also differ by age. The 18 to 24 cohort accounts for a near majority of messages seeking practical guidance, technical help, and self-expression. Meanwhile, the 24 to 34 group sends a slightly higher share of multimedia and technical help queries relative to its overall share of usage.
If AI norms are being written in real time, it is young Indians who are holding the pen.
OpenAI does not collect gender data, but inferred patterns based on typically masculine and feminine first names reveal a measurable gap in India. A little under 60 per cent of users have typically masculine names, and just over 40 per cent have typically feminine names. This skew is more pronounced than the global average.
Worldwide, users with typically feminine names now account for slightly more than half of all messages. This shift occurred only in the summer of 2025, when feminine-name usage overtook masculine-name usage globally. In India, the gap persists, although it has been narrowing over the past year.
There are also topical differences. Users with typically feminine names are more likely to send messages related to self-expression, practical guidance, and writing. Those with typically masculine names lean more towards seeking information and technical help.
The data does not capture motivations, but it does highlight where inclusion efforts and digital literacy initiatives could focus if AI is to broaden opportunity rather than deepen divides.
The consumer story aligns with India’s broader AI momentum. The country ranks second globally in AI skills penetration and has one of the fastest-growing AI talent pools. It accounts for 9.2 per cent of global AI publications in computer science as of 2023, which represents a substantial contribution to research output.
At the same time, investment in AI data centres and digital public infrastructure is expanding, promising to knit together datasets and resources at scale. Enterprise adoption is also robust, which suggests that consumer experimentation is unfolding alongside institutional integration.
OpenAI’s “Signals” project is built with aggregated, privacy-preserving data and released with a time lag. It aims to provide a durable measurement layer for the AI era. The idea is not to track individuals, but to surface patterns such as where adoption is accelerating, who is using the tools, and what they are actually doing.
In a country as vast and varied as India, such evidence is more than academic. It shapes decisions about workforce training, small business support, education policy, and safeguards.
For now, the numbers paint a picture of a nation that is not merely consuming AI, but conversing with it in an energetic, experimental, and increasingly skilful manner. In India, the future of work and learning is not being downloaded. It is being drafted, debugged, and rewritten in real time.
