MAM
Legends League Cricket onboards SkyExchange.net as the title sponsor for second season
Mumbai: Legends League Cricket has announced Skyexch.net as their title sponsor for the second edition of the league. Skyexch.net is a one-stop online sports news hub and aims to give in-depth coverage of the league.
Legends League Cricket co-founder and CEO Raman Raheja said, “We welcome Skyexch.net and I am confident that together we will be able to bring forth quality cricketing coverage for the fans. Our objective will be to ensure cricket fans get an enthralling account of the games and enjoy every bit of the action that takes place. We wish to have a long-lasting relationship where both of us can help each other in meeting our objectives.”
While the website is covering all cricket leagues extensively along with other sports, Legends League Cricket is slated to start from 16 September with an exclusive benefit match between Indian Maharajas and World Giants aiming to extend the same set of excitement around Legends League Cricket too.
“Cricket is one of the most loving sports in India. We have been looking for properties where we can get the right kind of visibility, and the last season was wonderful from a viewership standpoint. We hope to catch the right eyeballs for our brand too. We thank Absolute Legends Sports and wish them the best of luck for this season,” said Skyexch.net’s MD Ian Michael Viner.
The league, which is being played in India for the first time, will be a 16-match affair and will be hosted in five different cities.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
