Brands
Clovia ropes in actor Nia Sharma for ‘Big Lingerie Fest Sale’
Mumbai: Clovia, a D2C fashion, lingerie, and personal care brand has recently partnered with Indian TV actress and model Nia Sharma to promote its ‘Big Lingerie Fest Sale,’ held between 20 to 31 August.
On Instagram, Nia Sharma has 7.5 million fans. In her most recent Instagram reel, Nia features three insta-worthy looks from Clovia’s newest collections as part of the collaboration.
Nia is seen grooving in Clovia’s newly launched collection of bralettes, nightwear and activewear, which made her sway in style & comfort.
The video was posted to Nia’s Instagram, where it has received 53 thousand likes and 5 lakh views to date.
Nia can be seen wearing a light blue lacy bralette with white denim jeans in the first outfit, a black button-up cropped shirt and short pair made of plush satin in the second look, and a graphic printed sports bra and tights combo in the third look.
The video has also been shared by Clovia on its website and mobile application, as well as on its social media accounts on Twitter, Facebook, YouTube, and LinkedIn.
The latest collection from Clovia includes bras, activewear, and incredibly cosy yet fashionable nightwear. The selection includes everything from basic cotton underwire bras for the house to sensual bralettes for both your everyday and your fashionable needs.
Women may choose from an amazing selection of sports bras, T-shirts, tights, shorts, and much more in the latest styles, hues, and patterns in Clovia’s new line of sportswear.
Women can get their hands on the lingerie, activewear, and sleepwear that celebrities love, along with exciting offers and deals, at the Clovia Big Lingerie Fest.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
