Brands
coto unveils ‘app tiles’ ahead of its launch – reflects values of inclusivity and community building
Mumbai: The web3-based social communication platform, coto, has unveiled its ‘app tiles’ as a precursor to the launch. The women featured in the ‘app tiles’ exude a fervent enthusiasm for doing what they love and being who they are in a safe space with no judgements. coto wanted women with different personalities and across cultures to come together, all in one place, just like the vibe on the platform.
The design process for the ‘app tiles’ involves portraying carefree women who enjoy building their own communities with those who share the same vision. The use of pastel shades conveys the feeling of being supportive and nurturing. With this imagery and complementing colour themes, they reflect the coto ethos.
These app tiles showcase how like-minded women from across cities, irrespective of their caste, creed, colour, etc., come together to connect and share their experiences. It showcases the sense of freedom that these women enjoy while engaging in meaningful dialogues and conversations. The app tiles give a glimpse of all the emotions that these women experience when in a group as one unit. Most importantly, they are seen enjoying themselves without worrying about the outer world and toxicity.
Speaking of the app tiles, coto co-founder Rajneel Kumar said, “Every aspect of coto is designed to foster a sense of togetherness and belonging amongst all the members of the community. We chose our ‘app tiles’ to be an ever-evolving representation of women across geographies and ethnicities. This is another way for us to stay true to our core brand values of inclusivity and create a safe space for women.”
Adding to it, photographer Tanya Agarwal shared, “The thought behind the ‘app tiles’ was clear—to portray a safe space for like-minded women around the world to come together and express themselves freely. Through the visual representation, we wanted to bring alive coto’s philosophy of creating an engaging, dynamic space shaped by women, for women, where you can just be. The emotions, colours, body language, and interactions between them evoke a sense of enthusiasm, which best represents the coto tribe.”
Brands
Tech Mahindra names Jeetu Anandani VP & country head – enterprise & strategic accounts
Veteran tech leader to drive enterprise growth across Australia and New Zealand
MELBOURNE: Jeetu Anandani has stepped into a larger leadership role at Tech Mahindra, taking charge as vice president and country head for enterprise and strategic growth across Australia and New Zealand.
Based in Melbourne, Anandani will steer the company’s enterprise portfolio in the ANZ region, focusing on expanding business across high-growth sectors such as retail, energy and utilities, health insurance and logistics. The move signals Tech Mahindra’s intent to deepen its presence in one of the world’s most competitive enterprise technology markets.
In his new role, Anandani will lead growth initiatives, build strategic partnerships and strengthen relationships with key stakeholders across industries. His mandate also includes accelerating business development efforts in sectors such as manufacturing, travel and logistics while helping clients navigate digital transformation and AI-led change.
The promotion caps a steady rise within Tech Mahindra. Anandani most recently served as communications, media and entertainment head for BPS across the Asia Pacific and Japan region, where he worked on expanding enterprise deals and strategic partnerships. Before that, he held the role of account director, managing key client relationships and delivery programmes.
Prior to joining Tech Mahindra in 2020, Anandani spent nearly eight years at Telstra as country manager in Mumbai, overseeing operational growth and partnerships. His earlier career includes leadership stints at Tata Consultancy Services, Vodafone and JPMorgan Chase.
With more than two decades of experience across telecom, banking and IT services, Anandani now takes the helm of Tech Mahindra’s enterprise push in ANZ, a region where demand for AI, digital transformation and large-scale technology partnerships continues to gather pace.
