MAM
Chennaiyin FC onboards GenX as associate sponsor for the upcoming season
Mumbai: Two-time hero of the Indian Super League (ISL), Chennaiyin Football Club (CFC) announced men’s innerwear and athleisure brand GenX as the club’s associate sponsor for the 2022-23 Indian football season.
This partnership will see GenX utilise various marketing rights in order to engage with the passionate fan base of the club. The brand’s logo will feature on the front of all match and training kits of the Marina Machans below the neck throughout the season.
GenX, an affiliate of Lux Industries, is a range of men’s athleisure and innerwear manufactured by J.M. Hosiery and Company. This is their first association with a major football club.
Chennaiyin FC co-owner Vita Dani said, “GenX is a youth-centric addition to the Lux Industries’ JM Hosiery Group and is a homegrown brand from Tirupur. We at Chennaiyin FC welcome them on board in what is going to be a special season back home at the Marina Arena. We have always enjoyed working with Tamil Nadu-based brands, and look forward to a fruitful association with GenX.”
“We are thrilled to join the Chennaiyan FC family as a sponsor and collaborate with a club that has a legacy of winning the ISL and inspiring individuals,” said Lux Industries director Navin Kumar Todi.
He added, “As GenX is a youth brand catering to men, we believe that this opportunity is ideal to engage with our target audience. GenX, the brand that deals with innerwear, casual wear, and athleisure wear, has been expanding rapidly, and we are optimistic that this association will enable us to expand our consumer base and accelerate growth. Together, we are confident in our ability to excite the Chennaiyin FC fans this season. We look forward to a great season for the club and wish them the best of luck!”
Chennaiyin FC will kick off their campaign for the new season against ATK Mohun Bagan on 10 October, followed by a clash against Bengaluru FC at the Marina Arena on 14 October.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
