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Meesho clocks 87.6 lakh orders on day one of festive season sale
Mumbai: Meesho recorded 87.6 lakh orders on the first day of its festive season event, ‘Mega Blockbuster Sale.’ This is the highest number of orders recorded by the company on a single day. It reached 80 per cent from day one of the previous year’s sale.
On the first day of the ‘Mega Blockbuster Sale,’ tier two, three, and four cities accounted for 85 per cent of orders from Meesho. Reaffirming its continued commitment to underserved users with different needs around selection and affordability, the company saw consumers from deep corners of the country, such as Jamnagar, Alappuzha, Chhindwara, Davengere, Hassan, Gopalganj, Guwahati, Siwan, Thanjavur, and Ambikapur.
With a wide assortment of Rs 6.5 crore active product listings at the lowest prices, the sale exemplifies Meesho’s mission towards democratising e-commerce for everyone.
Fashion, beauty, personal care, home, kitchen, and electronic accessories were the top-selling categories on day one, while consumers bought everything from sarees to analogue watches, jewellery sets, mobile cases/covers, bluetooth headphones, choppers, and peelers in record volumes to fulfil their festive shopping aspirations.
Meesho’s industry-first initiatives like zero commission and zero penalty have been instrumental in getting India’s small businesses online. The first day of the Meesho ‘Mega Blockbuster Sale’ saw a 360 per cent increase in seller participation from the previous year, with nearly 75 per cent coming from tier two markets and beyond. Ahead of the festive season, Meesho created a robust training programme on its supplier learning hub and is educating sellers on everything from demand forecasting to order volume management.
Meesho chief experience officer of business Utkrishta Kumar said, “The ‘Mega Blockbuster Sale’ has started on a high trajectory with a very strong response on day one. This performance is a reflection of the unmatched value sellers and consumers get on our platform and a validation of our relentless efforts towards democratising internet commerce. We are humbled to have had a far-reaching impact in the deepest corners of the country, with 85 per cent of orders and 75 per cent of sellers coming from tier two or higher cities. We will continue to fuel the discoverability of hyperlocal businesses and products, empower MSMEs, and further boost accessibility and affordability for our heterogenous base of consumers.”
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Tech Mahindra names Jeetu Anandani VP & country head – enterprise & strategic accounts
Veteran tech leader to drive enterprise growth across Australia and New Zealand
MELBOURNE: Jeetu Anandani has stepped into a larger leadership role at Tech Mahindra, taking charge as vice president and country head for enterprise and strategic growth across Australia and New Zealand.
Based in Melbourne, Anandani will steer the company’s enterprise portfolio in the ANZ region, focusing on expanding business across high-growth sectors such as retail, energy and utilities, health insurance and logistics. The move signals Tech Mahindra’s intent to deepen its presence in one of the world’s most competitive enterprise technology markets.
In his new role, Anandani will lead growth initiatives, build strategic partnerships and strengthen relationships with key stakeholders across industries. His mandate also includes accelerating business development efforts in sectors such as manufacturing, travel and logistics while helping clients navigate digital transformation and AI-led change.
The promotion caps a steady rise within Tech Mahindra. Anandani most recently served as communications, media and entertainment head for BPS across the Asia Pacific and Japan region, where he worked on expanding enterprise deals and strategic partnerships. Before that, he held the role of account director, managing key client relationships and delivery programmes.
Prior to joining Tech Mahindra in 2020, Anandani spent nearly eight years at Telstra as country manager in Mumbai, overseeing operational growth and partnerships. His earlier career includes leadership stints at Tata Consultancy Services, Vodafone and JPMorgan Chase.
With more than two decades of experience across telecom, banking and IT services, Anandani now takes the helm of Tech Mahindra’s enterprise push in ANZ, a region where demand for AI, digital transformation and large-scale technology partnerships continues to gather pace.
