MAM
Fujifilm Instax launches festive campaign ‘Print your moment’ featuring Milind Soman
Mumbai: Fujifilm India has kickstarted its festive season campaign with celebrity Milind Soman.
The campaign, which is currently live across out of home and digital platforms, aims to highlight the timeless significance of printed memories, with the slogan “Print your moment.”
As part of the campaign, Soman can be seen having fun with different Instax cameras and recreating a photograph he cherishes using multiple quirky and classic cameras from the Instax series.
The campaign will run for 30 days till this year’s Diwali across Instax’s social media channels, websites, and across select locations, including at metro stations in Bangalore, Mumbai, and Kolkata and at the Delhi airport. It will also be echoed across radio stations.
Speaking on the campaign, Fujifilm India optical devices & Instax division general manager EID Arun Babu said that, “With the festive season around the corner, Instax aims to reiterate the unparalleled role that printed memories play in special moments. We are proud to have continued our partnership with the multi-talented star, Milind Soman, who used Instax prints in the most fun and unique way in the film. With this, we look forward to furthering our message of cherishing memories with print.”
