iWorld
Prime Video onboards Varun Dhawan as its first #PrimeBae
Mumbai: Varun Dhawan has been named as the first “#PrimeBae” on Prime Video. Dhawan will make sure that the hordes of Prime Video fans are the first Bae (Before Anyone Else’) to learn about the upcoming Prime Video projects, in addition to being the first to get their hands on all the news and updates about them.
The launch of #PrimeBae is a significant step in Prime Video’s aim to build an even more personal and deeper relationship with its viewers by delighting fans who constantly seek the latest information on their favourite Amazon originals & exclusives.
Prime Video, India head of SVoD business Sushant Sreeram said, “Over the years, we have built a strong relationship with our customers, who now rely upon us as their trusted friend—one who encourages, inspires, motivates, and can be relied upon to entertain at all times.”
“We see customers’ love and appreciation for us in their enthusiasm and inquisitiveness to know more about our upcoming shows and movies. With Varun as our first-ever #PrimeBae, we aim to build an even more tight-knit community of super-fans, taking them deeper and helping them experience the inner world of Prime Video,” said Sushant.
The brand hopes to establish a humorous and tongue-in-cheek connection with viewers through Varun Dhawan, who is not only a well-known movie star but is also known and admired for his down-to-earth and friendly persona. As #PrimeBae, Varun brings his off-screen personality, style, humor, and love for Prime Video’s content to build a fun-loving conduit between the brand and the customers.
Sushant further added, “Our shows and movies aim to entertain and immerse audiences in their world—why should the latest news on them not be entertaining too? And what better way to kick-start Prime Bae’s journey than with one of India’s favourite actors, Varun Dhawan? His humour and style are sure to make this an interesting ride. Honestly, there’s no knowing what details #PrimeBae might share next. Just get on-board and see where it takes you!”
Talking about his new role as #PrimeBae, Varun said, “Actors often call their on-screen roles ‘challenging’, but trust me, my new real-life role as #PrimeBae is even more challenging. Let me tell you, getting the andar ki khabar ‘before anyone else’ from Prime Video on their upcoming series and movies is an almost impossible task! But, as a Prime Video super-fan I have accepted the challenge to uncover all the latest news from all the amazing series and movies in the works at Prime Video and share this information with my fans and content lovers across the world. To begin with, I can share with confidence that the first mazedar announcement I will make as Prime Video’s #PrimeBae next week will absolutely delight you. I have all the scoop on it.”
Audiences will be treated to Varun’s personal, inimitable style, as he reveals the scoop on topics ranging from “where is Srikant Tiwari off to next?” to “what happens to Munna Bhaiyya?”, leaving no stone unturned to reveal what Prime Video has managed to keep hidden!
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
