Ad Campaigns
Lifestyle and popkorn elevate men’s fashion with new A/W 2024 campaign
Mumbai: Lifestyle launched an integrated campaign to celebrate and showcase the looks of its in-house fashion brands.
The campaign featured individual campaigns across social, on-ground, and in-store. Brands included a wide range from premium formal wear like CODE, to an athleisure focus for Kappa, Fun & everyday wear of Fame Forever, Ethnic wear by Melange, Young and trendy streetwear from Forca, and High fashion winter wear from, bossini. The campaign also featured brands like Smiley, Forca QRK, Forca NXT, and Fame Forever Denimize.
Lifestyle International Pvt Ltd assistant VP, marketing, Rohini Haldea said, “We wanted a menswear-focused campaign for our much-loved in-house brands which elevates their perception even further, while aligning them with global trends, as well as high fashion cues. Right from the pitch stage, popkorn’s thinking was on-point and we are extremely pleased with how the final product has turned out”.
popkorn, led the creative conceptualization and execution of the campaign which included video and still photography in its production stage. The collection has something for everyone, whether you are a formal lover, a streetwear grunge admirer, or a casual comfortable wearer.
“We could not be more excited to partner with Lifestyle and its menswear brands”,said popkorn CEO Vishal Mehra. “Our team adopted an editorial approach, leveraging banality to create a striking contrast and capture consumer attention, making the brands feel both aspirational and internationally relevant”
Together, Lifestyle and popkorn are proud to bring its menswear Winter 2024 campaign, which truly enforces Lifestyle as the fashion leader.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
