iWorld
Decentralized social network for web3.0 creators Soclly launches in India
Mumbai: Soclly, a social network for web 3.0 influencers, educators, and artists, made its debut in India. The three co-founders of Soclly, Prayag Singh, Naresh Katta, and Charan Kumar Borra, have created a platform that allows web3 creators to interact with their audience. As of now, Soclly has around 15+ web3 creators from a range of streams.
The concept of Soclly was first established in 2021. The co-founders got in touch with the creators and voiced their worries. It has become apparent that authors frequently receive spam and trolls in their direct messages, and since the majority of users submitted fillers in the DMs, which increased noise, there was no way to select users based on the quality of their queries.
The creators were unable to establish a personal connection with their audience. After having a discussion with a creator, the audience hardly ever posts anything on social media about how much better the interaction was. This is a problem that Soclly has attempted to address through its platform.
Singh said, “We built the MVP of the product and showcased it to the web3 creators after collecting their feedback. We launched our product for the masses after 1.5 years of rigorous development and testing in the hopes of educating everyone about the amazing world of web3.0 while also assisting creators in monetizing their skills and maintaining a relationship with their actual interested followers.”
Booking 1:1 meetings with Web3 creators using stablecoins is one of Soclly’s primary benefits. Once the meeting is over, users can rate and share their experience, which is stored on the blockchain, also known as decentralised reputation.
They have also built an option for creators to share their earnings for social good.
iWorld
Anirudh Ravichander and Universal Music India join forces to take South India’s sound to the world
The composer behind 13 billion streams launches Albuquerque Records with UMI as its exclusive global partner
MUMBAI: Universal Music India has struck an exclusive partnership with Albuquerque Records, the freshly minted independent label of singer-composer Anirudh Ravichander, in a deal that bets big on South India’s booming pop and hip-hop scene going global.
The arrangement, announced on 17 March, will see Universal Music India handle future pop and hip-hop releases by Anirudh himself, as well as artists signed to the new label. A first release is already in the pipeline for April, featuring Anirudh.
The numbers behind the man are hard to ignore. Debuting in 2012 with the viral sensation “Why This Kolaveri Di”, Anirudh has since clocked over 13 billion audio streams across more than 770 tracks, cementing his position as the No.1 South Indian artist on Spotify by total streams. His fingerprints are all over some of the Tamil film industry’s biggest musical moments, from Hukum and Vaathi Coming to Arabic Kuthu and the A23 Theme.
But Albuquerque Records is a different beast. Built for the non-film space, it is designed to nurture independent talent and champion the next wave of Indian pop voices. “Universal Music India’s leadership in pop and hip-hop made them the natural partner,” said Anirudh. “I’m excited to take independent voices to audiences around the world.”
Universal Music India’s chairman and CEO Devraj Sanyal was equally effusive. “Anirudh represents the future of Indian music, bold, original, and with enormous potential,” he said. “Identifying transformative talent is our superpower, and this partnership reflects that belief.”
Sanujeet Bhujabal, managing director of Universal Music India, framed the deal as more than a distribution play. “Albuquerque Records represents Anirudh’s bold artistic vision in the world of pop and hip-hop,” he said. “True to his legacy of innovation, this partnership is set to establish yet another landmark creative space, this time for the emerging world of iPop and beyond.”
For Universal Music India, the deal deepens a long-running push into South India’s four key language markets: Tamil, Malayalam, Kannada and Telugu. The label already has regional imprints, film partnerships with Maddock Films and Excel Entertainment, and a growing non-film roster. Landing Anirudh, arguably the south’s most bankable music brand, is a statement of intent. South Indian music has the streams. Now it is coming for the world.
