MAM
Weekend Unwind’ with: BYJU’S senior director of Film Crew Bhupinder Pal Singh Raina
Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind — a series of informal chats that peek into the minds of corporate executives through a fun lens in an attempt to get to know the person behind the title a little better.
In this week’s session, we have BYJU’s senior director of film crew, Bhupinder Pal Singh Raina, opening up the windows to his thoughts.
Bangalore-based filmmaker, actor, and tutor Bhupinder leads the direction pod at BYJU’S and is involved in setting production processes and quality benchmarks when a new product is conceived. He also tutors teachers, actors, and directors in the art of using film as a medium to better educate.
Having graduated from an Australian university-affiliated film school in 2010, Bhupinder took up an acting course with The Actor’s Truth in Mumbai in 2018. He has been a part of a variety of audio-visuals, ranging from corporate to educational films to feature films like 777 Charlie, Sarvasva, and commercials with multiple brands.
So without further ado, here it goes…
- Your mantra for life
Don’t count the days. Make the day count.
- A book you are currently reading / plan to read
I am currently reading “Ride of a Lifetime,” a memoir by the ex-CEO of Disney, Bob Iger. I highly recommend it to anybody who’s in the creative business field.
- Your fitness mantra, especially during the pandemic
Theatre training and playing cricket twice a week kept me active and occupied throughout the pandemic.
- Your comfort food
I enjoy a variety of foods. I just feel blessed to find edible food when I need it.
- When the chips are down a quote/ philosophy that keeps you going
I firmly believe in the famous Hindi saying, “neki kar, dariya mein daal,” which loosely translates to doing everything with a good heart and expecting nothing in return.
- Your guilty pleasure
I’ve had a sweet tooth since forever, so much so that I am genuinely worried about my health now.
- When was the last time you tried something new?
I have recently learnt to swim, well, float to be honest, from a teammate at BYJU’S.
- A life lesson you learnt the hard way
Being nice is cool, being naive isn’t.
- What gets you excited about life?
The prospect of new experiences gets me excited. Like learning something new, meeting new people, hearing a good story and many more such things.
- What’s on top of your bucket list?
I am a simple-minded man who likes to live in the moment, so I haven’t really set any goals for the future.
- If you could give one piece of advice to your younger self, what would it be?
I wish I had learnt how finance and investment work early in my life, so I’d not have to worry about survival. I am convinced that one can truly start living only when your key motivation is not money.
- One thing you would most like to change about the world
Aahh… There are way too many things. I am glad I am able to contribute to one of those actively through my work at BYJU’S, by enabling better education for the next generation.
- An activity that keeps you motivated / charged during tough times
I wouldn’t know how to define “tough times.” I guess I’ll just give my best without really worrying about the circumstances or consequences. That has really helped keep things calm inside.
- What lifts your spirits when life gets you down?
Kindness Somehow, spotting even the smallest acts of kindness around me has always managed to refill my cup of positivity.
- Your go-to stress buster
My cricket sessions and an engaging movie or series do the job.
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.








