iWorld
Collective Artists Network upgrades its organised creator marketplace Big Bang Social
Mumbai: Collective Artists Network has announced a major upgrade for its organised creator marketplace, Big Bang Social. As part of the expansion, new tech features and services will be made available to meet the needs of both creators and brands. The platform will now offer licensed products which brands can subscribe to in line with the upgrade.
For the brand’s side, this model will enable sustained engagement with a curated list of creators from more than 120k creators on the platform. The unique features of the product upgrade include easy connection and seamless messaging to influencers via WhatsApp, email, or calling directly through the platform. Another standout feature for brands is that multiple campaigns can now be seamlessly integrated across several platforms as part of the subscription model. In the discovery phase, brands will receive strategy support to search for the right audiences, map new creators, and review ideal platform recommendations depending on campaign briefs.
With the help of a data analytics dashboard, brands will get access to a deep insight tracking mechanism and a recommendation engine. A dedicated consultative team will guide brands and agencies through the process and provide offline support. Special access like trials and surveys of tastemakers of a category, i.e., the influencers, will be made possible. Through Big Bang Social, various qualitative and quantitative feedback from creators can be organized, which will help brands develop better products and campaigns.
Collective Artists Network CEO Vijay Subramaniam said, “We wanted to go beyond just offering a database of influencers and brokering. The Collective has a wealth of experience in identifying and incubating talent, which we felt could be effectively applied to the creator ecosystem. To be able to do justice to such a large and evolving market and capitalise on the potential of the creator economy, we need to bring in structure, sharpen focus and introduce effective processes at both the creator’s and the brand’s end.”
As a part of its new elevation strategy, Big Bang Social will help creators build their brand on three pillars, namely: content experiences, monetisation, and upskilling. Creators will get access to online training, learning, and masterclasses from industry leaders in a convenient way. Out of around 8 crore Indian creators, only about 1.5 lakh can monetize their services effectively, which makes up for less than 0.2 per cent as per a report by Kaalari Capital. Big Bang Social is working towards changing this reality by providing support to monetize assets and increase revenue streams for creator businesses.
Big Bang Social aims to streamline India’s largely unorganised creator economy using a tech-first approach. Several needs, like finding the right creators, gathering data, measurement, and analytics, exist in the industry. For creators, a lack of support to hone their skills, the need for better representation, and unfettered access to opportunities are still tricky. Big Bang Social aims to fill these gaps in need by bringing creators and marketers together with the ease of swift discovery, transparent costs, and real-time connection with the relevant parameters for an effective brand campaign.
iWorld
Prime Video bets big on India with global originals, films and franchise expansion
Execs highlight scale, travelability and new IP bets as India anchors global strategy
MUMBAI: At Prime Video Presents 2026, the message was clear and confident. India is not just part of the plan, it is central to it.
In a lively fireside chat hosted by filmmaker Karan Johar, Kelly Day, vice president of prime video and amazon mgm studios international, Nicole Clemens, vice president of international originals, and Gaurav Gandhi, vice president for Apac and Anz, laid out an ambitious roadmap. Think bigger stories, wider reach and a sharper focus on building franchises that travel.
Kelly Day, a regular visitor to India, set the tone early. Calling the country “one of the most important markets globally”, she pointed to the sheer scale and diversity of audiences as a driving force behind Prime Video’s growth. Indian Originals, she said, are not just local hits but global engines powering subscriptions and engagement.
That global appeal is already visible. According to Clemens, around 25 percent of viewership for Indian content now comes from outside the country. Shows rooted deeply in local culture are finding fans worldwide, proving that specificity, when paired with universal themes, travels well. From gritty dramas to sharp thrillers, Indian storytelling is increasingly crossing borders with ease.
Clemens, who joined recently to lead international originals, was particularly upbeat about India’s creative range. She highlighted a growing slate of over 100 shows in development and production, with more than 60 percent returning for multiple seasons. For her, the formula is simple. Authentic stories, told well, resonate everywhere.
Adding to the buzz, she teased new and returning titles, alongside a fresh superhero universe, the Kalyug Warriors. It signals a push into new genres while doubling down on familiar fan favourites.
If content is king, distribution is the clever courtier. Day outlined Prime Video’s layered business model in India, which blends subscription, rentals, add on channels and ad supported viewing through Amazon MX Player. The idea is straightforward. Give viewers choice, whether they want premium, free or pay per view.
India, she noted, has also become a testing ground for innovation. Tiered pricing, mobile only plans and language diversity have all been sharpened here before being exported to other markets. In many ways, the India playbook is now influencing global strategy.
For Gaurav Gandhi, the next chapter is about scale with intent. He outlined four priorities. Making Prime Video more accessible, pushing Indian content globally, building stronger franchises and supercharging the films business.
On films, the platform is moving beyond licensing into co productions and now theatrical releases in partnership with amazon mgm studios. These films will eventually stream on Prime Video, creating a full circle from cinema halls to living rooms across 240 countries.
Franchise building remains another key pillar. With hits like The Family Man, Mirzapur and Panchayat already enjoying multi season success, the focus is now on creating the next wave of enduring IP. Newer titles are already lining up for second seasons, signalling a steady pipeline.
What stood out through the conversation was a shared belief. Streaming in India is still in its early innings, and the runway is long. With a mix of local flavour and global ambition, Prime Video is betting that stories from India will not just stay at home, but travel far and wide.
Or as the executives seemed to suggest, the world is watching and India has plenty more to show.
