MAM
Cisco ropes in The 23 Watts as employee communications partner
Mumbai: Cisco has onboarded The 23 Watts as its employee communications and engagement partner for the Asia-Pacific, Japan and China (APJC) region. The mandate will be driven out of the agency’s Bengaluru and Delhi offices.
As flexible and hybrid working become the norm, the need for a digitally connected employee engagement approach is imperative to driving brand equity and culture forward. The agency will be responsible for shaping employee communication strategies and driving engagement tailored for 10 countries and around 20,000 people across the region.
Speaking about the association, Cisco director of communication-Asia-Pacific, Japan and China Puneet Pal Singh said, “At Cisco, our people are at the core of all that we do, anchored in and linked to our company’s purpose and vision. We are delighted to partner with The 23 Watts to continue engaging our teams to challenge themselves as we move forward in our journey of building an inclusive future for all.”
Sharing his thoughts on the partnership, The 23 Watts chief operating officer Kirti Singh said, “In today’s day and age, people’s experiences in the workplace are what sets companies and their cultures apart—and culture couldn’t be more important to the growth of a company. Over the last two years, we have focused our efforts on powering employee communication and engagement, alongside building employee synergy in the process. With people being Cisco’s biggest asset, we are proud to partner with Cisco and take their efforts forward as we commence a journey with them in the APJC region.”
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
