Comedy
The Q launch new series ‘Bhaago Bhaago, Bhoot Aaya’
Mumbai: The Q has launched its original series Bhaago Bhaago, Bhoot Aaya, introducing the FTA universe for the first time to the entertaining comedy with a naughty ghost.
Bhaago Bhaago, Bhoot Aaya will premiere on The Q on 1 November 2022 at 7:30 p.m. and will air from Monday to Friday.
This genre-bending show, set in a haunted resort, is based on the antics of a zany cast of characters, led by a cute little ghost named ‘Nanhe,’ who makes it impossible for guests to have a peaceful stay. Aditya, who works at the resort, is faced with a unique challenge in dealing with Nanhe’s tricks because he is the only person who can see and talk to this cute little naughty ghost.
Among the cast members are Heth Makwana, Gaurav Sharma, Sheersha Tiwari, Naman Arora, Sushma Murudkar, Kapil Yashraj, and Neetu Pachori. The Q’s Zara Hatke storytelling approach is reinforced by the launch of Bhaago Bhaago, Bhoot Aaya, which solidifies the channel’s position as the go-to destination for young India’s new-age entertainment.
Speaking on the launch, QYOU Media India’s Simran Hoon said, “The Q introduced Indian viewers to a new style of storytelling. Our storytelling is highly differentiated and one that has grown on our viewers. We have consistently delivered entertainment and have set new benchmarks in the FTA category, establishing ourselves as a destination for new-age and wholesome entertainment. Bhaago Bhaago, Bhoot Aaya is an extension of our DNA and we are sure that our viewers will welcome the show and the unique concept that is on offer.”
“Bhaago Bhaago, Bhoot Aaya is The Q’s fresh new take on wholesome family entertainment. The supremely cute Nanhe, our friendly naughty ghost, will leave no stone unturned to cause crazy chaos in everyone’s lives, especially Aditya’s, a suave young man who happens to be the only person who can see and interact with him. This is a show that families with kids just cannot afford to miss. The Q has always pushed the envelope with regards to content, and this show, with its exciting cat and mouse battle of the wits between the two of them, is sure to set new standards of wholesome family entertainment,” concluded The Q Programming Head Ashutosh Barve.
MUMBAI: If laughter is the best medicine, Sony Marathi seems to have found a way to bottle it and now, uncap it. After nine years, 950 plus episodes and a cult following that treats Maharashtrachi Hasyajatra (MHJ) like a weekly family ritual, the channel has taken the comedy blockbuster beyond the stage with MHJ Unplugged, a digital-only podcast that lets fans peek behind the punchlines.
Season 1 of MHJ Unplugged became an instant favourite, thanks to its refreshing premise: nine beloved MHJ artists dropping their on-stage personas to share raw, reflective, and often emotional stories. From childhood struggles to backstage chaos, each episode offered a rare, unfiltered look at the people behind Maharashtra’s most-watched comedy universe, a contrast fans embraced wholeheartedly.
The numbers tell the story. The debut season clocked 23 million plus views across Sony Marathi’s digital platforms, proving that the MHJ fandom doesn’t end when the cameras stop rolling. And for brands, the podcast became a high-engagement playground for integrations that didn’t feel shoehorned instead blending organically into the show’s storytelling.
Presenting partners Waman Hari Pethe Jewellers and Ravetkar Group rode the wave, with both receiving prominent host mentions and consistent visibility via L-bands, Aston bands and episode-level branding. Ravetkar Group even levelled up with on-set physical branding, rooted in the show’s community-first sentiment.
But the jewel in the crown quite literally was Waman Hari Pethe Jewellers’ now-signature integration: the “Waman Hari Pethe Soneri Kshan moment”. Each episode spotlighted a heartfelt moment between the host and guest, capped with a gifted silver coin that aligned perfectly with the brand’s motto “Soneri Kshananche Sobti”. It wasn’t just product placement, it was emotional placement.
Ravetkar Group founder and managing director Amol Ravetkar said, “Just as we build homes, we want to build moments of joy. Sponsoring this beloved show, which celebrates local talent and humour, reinforces our commitment to the culture and values of the communities we serve. We are proud to support quality regional entertainment and be a part of the incredible ‘MHJ universe’ that has captured millions of hearts.”
Waman Hari Pethe partner Ashish Pethe said, “Waman Hari Pethe Jewellers is delighted to partner with Sony Marathi’s MHJ Unplugged. This collaboration allows us to connect directly with our customers. MHJ Unplugged is a perfect vehicle for us as there is a perfect synergy between our customers and the audience of MHJ. Happy that we could share in the joy and laughter that this unique platform brings to the MHJ universe.”
Much of the show’s resonance comes from the way host Amit Phalke anchors it steering conversations with warmth, humour, and an ear for the stories that deepen fans’ emotional connection with the MHJ family.
Now, buoyed by Season 1’s success, Sony Marathi is gearing up for a bigger, bolder Season 2, with new sponsors already circling and an expanded content slate in the works. The channel calls MHJ Unplugged a “milestone in Marathi entertainment,” an experiment that not only paid off, but opened doors for high-engagement digital IPs rooted in regional storytelling.
If Season 1 brought fans closer to their favourite comedians, Season 2 promises to pull them right into the greenroom. After all, in the MHJ universe, the laughter doesn’t end, it simply goes unplugged.
