MAM
Auretics gives PR duties to Sakshar Media
Mumbai: Online retail platform Auretics has given its public relations duties to Sakshar Media. The agency won the account in a multi-agency pitch.
The partnership aims at increasing brand awareness and media visibility for Auretics.
Commenting on the association, Auretics Limited CEO Arjun Gupta said, “While Auretics is India’s largest online retail platform, our aim is to further establish the Auretics brand in India. We believe Sakshar Media’s diverse experience in PR and deep understanding of the retail industry make them a perfect partner to drive our communications with. We’re excited to onboard them as a core partner and work closely with them to build our brand.”
Expressing his thoughts on winning the account, Sakshar Media founder and director Puneet Kumar Kanojia commented, “We are incredibly excited for the opportunity to collaboratively work with a credible, trusted, and largest online retail platform. We aim to execute creative, impactful, disruptive, and seamlessly driven PR campaigns that would bring maximum ROI for the brand in India. We hope to redefine the landscape for the brand with our initiatives and help Auretics accomplish their desired outputs.”
Brands
TCS and ServiceNow join forces to fast-track AI in enterprises
New partnership aims to turn clunky workflows into smart, self-learning engines
MUMBAI: Tata Consultancy Services (TCS) and ServiceNow have teamed up to help businesses move from AI experiments to full-scale adoption. The multi-year partnership will see TCS building industry-specific AI solutions on the ServiceNow platform, transforming slow, manual processes into intelligent, autonomous workflows that learn and improve over time.
Enterprises are eager for smarter ways to handle back-office functions like HR, finance, supply chain, procurement, and employee services. With this collaboration, TCS will offer AI-led solutions that bring together trusted AI, modern workflows, and deep industry knowledge, helping businesses work faster, smarter, and more efficiently.
ServiceNow president and chief product officer Amit Zavery said, “Enterprises need partners who can combine innovation, execution, and governance. Together with TCS, we are embedding AI directly into workflows, modernising legacy systems, and driving measurable results.”
TCS executive director and COO Aarthi Subramanian added, “Companies are ready to move beyond pilots to enterprise-wide transformation. Our partnership will embed intelligence across IT, operations, and customer functions, unlocking speed, efficiency, and lasting advantage.”
The solutions are designed to break down silos, giving organisations a holistic, insight-driven view. HR operations, for instance, could shift from fragmented services to a smooth hire-to-retire lifecycle, boosting productivity and engagement. Similarly, order processing could evolve from a slow, multi-step cycle into a fast-moving engine that drives revenue and cash flow.
TCS is already ServiceNow’s largest user for IT Asset Management, rolling out the system across thousands of devices in just three months. Both companies will also invest in co-innovation labs, solution showcases, and joint go-to-market initiatives to bring these AI capabilities to clients.
With this partnership, enterprises can look forward to workflows that think for themselves, helping businesses stay ahead in the AI era.
