MAM
DSP Mutual Fund hands over performance marketing duties to Puretech Digital
Mumbai: Puretech Digital has bagged the performance marketing mandate of DSP Mutual Fund, one of the leading mutual fund investment companies backed by the 150+ year old DSP Group. As a part of this partnership, the agency will handle digital media planning along with performance marketing for the brand.
Bagging the mandate in a multi-agency pitch, Puretech Digital will be responsible for driving growth with the help of its specialised services under performance marketing, both paid and organic. Additionally, the agency will focus on crafting effective and innovative solutions to amplify the growth and reach of the brand.
Speaking on winning the new client, Puretech Digital senior vice president Kamaljit Saini said, “We are incredibly delighted to be associated with the DSP Mutual Fund Team. With our performance marketing abilities and strong data-driven approach, we look forward to creating new benchmarks in growth together.”
Adding to it, Puretech Digital CEO Prashant Deorah said, “Adding DSP Mutual Fund to our clientele is a testimony to the good work we do in the BFSI sector. We are glad to partner with a heritage brand like DSP Group, and we look forward to our association with them.”
Commenting on the partnership, DSP Mutual Fund vice president for digital business Manish Rathi said, “We believe Puretech Digital has strong expertise in the digital marketing space, and we are already seeing some promising early results. This association will help us innovate and creatively meet our business growth plans.”
MAM
Toyota appoints Kenta Kon as President & CEO
New leader to steer EV push and global innovation amid industry shift.
MUMBAI: Toyota just handed the keys to a new driver because when the road to electric mobility gets twisty, you need someone who knows how to accelerate without skidding. Toyota Motor Corporation has named Kenta Kon as its new president and chief executive officer, a key leadership transition as the Japanese giant doubles down on its transformation in the fast-evolving global automotive landscape.
Kon brings deep expertise in automotive innovation, business strategy, and operational leadership to the top job. His appointment signals Toyota’s intent to sharpen focus on accelerating electric mobility, strengthening worldwide operations, and pushing customer-centric breakthroughs in next-generation technologies.
The company is betting on Kon to guide it through the industry’s pivotal shift toward sustainability, digital integration, and smarter mobility solutions. Key priorities under his watch include ramping up electric and hybrid lineups, expanding global market reach, driving cutting-edge automotive R&D, tightening supply-chain efficiency, and scaling connected and intelligent vehicle ecosystems.
This move comes at a time when legacy automakers face intense pressure to balance heritage strengths with aggressive electrification timelines and software-defined vehicle demands. Toyota aims to reinforce its position as a leader in sustainable, reliable, and future-ready mobility while navigating competitive challenges from both traditional rivals and new-age EV players.
For a brand that’s long defined durability and innovation, Kon’s elevation isn’t just a title change, it’s Toyota flooring it toward the next lap, ready to turn today’s tech talk into tomorrow’s showroom reality.
