iWorld
Hoopr.ai launches ‘Originals’, makes it easier for music artists to get discovered
Mumbai: Hoopr, a music licencing company, will feature artists from diverse backgrounds, professions, and other walks of life through Hoopr Originals. The idea is to help discover undiscovered talent in India.
Hoopr will also provide the artists with an additional chance to unlock revenue through sync. Their original tunes, which will be on Hoopr, will be accessible for users to licence and use in their videos, vlogs, and other content. In addition to helping them spread their music globally, the site will also help them get discovered.
Hoopr CEO & co-founder Gaurav Dagaonkar said, ” With Hoopr and Songfest, we have worked with numerous celebrities over the past few years, such as Shaan, Divya Kumar, Ash King, Monali Thakur, Mame Khan, Shamali Kholgade, and several large influencers too. However, as we have been building Hoopr over the last eight to nine months, we’ve seen incredible depth and diversity in terms of new songwriters, composers, music creators, and producers across India.
“So, we felt that Hoopr must be a platform that helps project this talent and gets these amazing artists discovered. Hoopr Originals is that platform, which will help new artists who are creating tracks for Hoopr get exposure in the industry. These artists are creating songs that encompass many languages and bring with them a unique blend of musical influences. An example of us doing this recently includes the song, Kyun main Kahoon by Abhinav Singh. Abhinav is a great singer songwriter, but he also holds an important role in the corporate world. There are many such talented individuals across the country, and we’re excited to produce their music and get it out there.”
In addition to releasing songs by Abhinav Singh, Hoopr has also released songs featuring artists such as Anirudh Bhola and Adarsh Shinde and paved the way for up-and-coming artists to collaborate with established names in the industry such as Mame Khan. Furthermore, Hoopr will be releasing songs that feature artists as diverse as Rupinn Pahwa, Shubhangi Tewari, Rishi Pathak, and Fuzzculture in the near future.
Dagaonkar adds, “We have worked on creating music videos with Hoopr originals artistes and will continue to do so. Additionally, we’re also excited about distributing these tracks worldwide.”
Hoopr is a music licencing platform that provides music that can be used across a wide variety of content, including videos and vlogs by individual creators, professional ads, TV series, movies, live game streaming, etc. The Mumbai-based company provides music that has all the appropriate licences, so anyone who uses it doesn’t have to worry about royalties, copyright issues, etc. Crucially, this means that using music from Hoopr helps users avoid takedowns and lawsuits.
The platform features a variety of music, from contemporary Indian pop to traditional Indian classical, from electronica to music that is unique to the various rich cultures that exist across India. Subscribers to Hoopr can access 25,000 music tracks and 3,000 sound effects from artists all over India. The music on Hoopr is also completely exclusive to the platform.
It is noteworthy to mention that many of the films that recently won awards at the India Film Project used songs from Hoopr. The artists of these songs got their due credit and recognition, which might not have happened if they weren’t on the platform.
Dagaonkar, an alumnus of IIM Ahmedabad, and Meghna Mittal, formerly of Hubilo and Yessworks, launched the company in 2021, which raised $1.5 million in its seed round in December 2021.
Hoopr added that it is seeing 100 per cent month-on-month growth in the number of users since its launch, and these users include content creators, filmmakers, enterprises, and brands across India. Some of its users include content creators such as Ashish Vidyarthi and Tanya Khanijow, along with brands such as New Jagran Media.
iWorld
Hari Om OTT premieres Bhagwan Jhulelal Sai series
First devotional show on Jhulelal Sai streams in Sindhi and Hindi.
MUMBAI: Hari Om OTT just turned the tide for devotional dramas because when Jhulelal Sai steps onto the small screen, even the waves start streaming in two languages. Hari Om OTT, India’s leading devotional streaming platform launched in June 2024, has premiered Bhagwan Jhulelal Sai, a milestone series that marks the first-ever show dedicated to the revered deity of the Sindhi community. The show, starring Manish Raisinghani as Jhulelal Sai / Varun Dev and Parag Tyagi as Mirkh Shah, launched on Jhulelal Jayanti and is available in both Sindhi and Hindi.
The series chronicles the life, journey and teachings of Bhagwan Jhulelal Sai, blending mythology with historical elements to deliver an authentic and inspiring narrative for global audiences.
Manish Raisinghani said, “Portraying Jhulelal Sai and Varun Dev was not just a role, it was a spiritual journey and a moment of immense pride for my family and community. This one holds a special place in my heart, especially since the show is coming in our very own Sindhi language as well.”
Parag Tyagi added, “Jhulelal Sai is the first-ever show that beautifully blends mythology with history. Hari Om has achieved something truly special by bringing the stories of our gods and goddesses to audiences in their authentic language.”
Hari Om OTT CEO Avinash Dugar said, “With Bhagwan Jhulelal Sai, we’re excited to share this inspiring story with the Sindhi community and beyond. We will continue to showcase the stories of Indian culture and Sanatan Dharma to the world, presented in their own language.”
The premiere builds on Hari Om OTT’s track record of acclaimed devotional titles including Mata Lakshmi, Jai Jagannath, Shri Tirupati Balaji, Mata Saraswati and Chandra Dev, all focused on celebrating India’s cultural and spiritual legacy through high-quality storytelling.
In a streaming landscape crowded with fiction, Hari Om OTT is quietly proving that the most powerful stories aren’t made up, they’re the ones that have already inspired generations, now delivered straight to your screen in the language of devotion. Bhagwan Jhulelal Sai is now streaming on Hari Om OTT.
