MAM
BOUNCE Inc onboards Tarandeep Singh Sekhon as chief business officer
Mumbai: KidZania’s former marketing director, Tarandeep Singh Sekhon, has joined freestyle sports company BOUNCE Inc. as its new chief business officer for India.
Sekhon, with over two decades of experience in the entertainment industry, is now all set to drive business growth at BOUNCE and bring his expertise to strengthen the brand in India. He will be responsible for sales, marketing, and strategic development for BOUNCE in the country.
After a successful seven-year stint at KidZania, Sekhon was responsible for building brand affinity and driving footfalls to its centers. Prior to KidZania, he led the marketing mandate for EsselWorld, Water Kingdom, and Fame Cinemas.
BOUNCE Inc. is an international brand with a presence across 16 countries, and in India, it has set up the country’s largest trampoline park, combining elements of the world’s most exciting freestyle activities in a 40,000 sq. ft. indoor arena.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
