MAM
TCS extends sponsorship of Standard Chartered Singapore Marathon
Mumbai: Tata Consultancy Services (TCS) has announced that it will continue to sponsor the Standard Chartered Singapore Marathon (SCSM) corporate challenge for another four years, until 2026. This collaboration also marks the start of TCS’ four-year association as the SCSM’s official mobile app partner beginning in 2022, with the goal of creating truly immersive and community-focused digital race experiences for runners and fans.
SCSM is set to return to the streets of Singapore from 2 to 4 December, and be the centre of community engagement to end the year on a high and healthy note. The partnership is in line with TCS’ global focus on encouraging healthy lifestyles and community bonding through sports.
As the official mobile app partner for SCSM 2022, TCS has created an experience that goes beyond the essentials and provides better insights and information about the marathon for the 50,000 participants who are expected at the two-day event. It also streamlines the entire marathon experience for active and passive participants through a single, digitally integrated platform with high functionality and an excellent user experience. Runners can look forward to functions and conveniences such as booking transportation to the marathon grounds, race day weather details, SOS for emergencies, and checking on their run’s progress. The fully immersive race experience, incorporating the runners’ pre-, race-day, and post-race journeys, is designed to cheer every runner.
The app also features an AR-powered virtual experience, where runners can make use of the AR medal filters, themed frames for photos, and video creation functionalities to share their racing experiences and victories almost instantly. The app aims to create a “running club” experience by allowing participants to connect with other runners virtually, even when they are not at the same location.
Additionally, TCS is also the sponsor of SCSM’s corporate challenge. TCS sees sports as an excellent way for coworkers to bond and integrate wellness into organisational DNA. TCS’ title sponsorship of the SCSM corporate challenge 2022 creates a unique opportunity for large corporations and small and medium enterprises to collaborate and come together even as they compete for the top spot in an international marathon setting.
The corporate challenge comprises three categories: the total distance covered by corporate finishers, further divided into four tiers based on the number of runners registered by a company; the top corporate male and female from each race category.
“Sports, especially community events like marathons, have always played an integral role in enhancing society’s mental and physical well-being. TCS bolsters running communities globally as they transform lives, one sprint at a time,” said TCS Asia Pacific president Girish Ramachandran. “The driving force for us at TCS has always been our community and creating products that allow communities to flourish and push the envelope on innovation, health, and wellness. We are glad to partner with the Standard Chartered Singapore Marathon over the next four years to create and upgrade tools like the race app that make the marathon experience integrated and accessible for participants and spectators alike.”
The IRONMAN Group, Singapore general manager Santoz Kumar said, “TCS is synonymous with the world’s greatest marathons. The 2022 Standard Chartered Singapore Marathon marks the seventh year of collaboration with TCS, and their long-standing involvement is testament to the strength and iconic nature of the international event. Their support has been invaluable as we strive to enhance the race experience for participants. This year is no exception, and the TCS-designed SCSM2022 mobile application will play an integral role for our participants and their supporters, as it features essential tools such as live runner tracking, race-day information, and much more.”
Marathons have been an intrinsic part of Singaporean culture for decades, with the community joining hands every December to celebrate health, fitness, and strength at the SCSM. TCS encourages healthier living globally as a partner and sponsor at some of the largest marathons in the world. As the official mobile app partner and title sponsor of the SCSM corporate challenge, TCS encourages running communities and promotes marathon participation to build healthier, stronger, and more active communities.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
