Media agencies
Omnicom Media Group launches the OMNI Auto ROI Vault for optimised investment planning
Mumbai: Omnicom Media Group (OMG) India has launched the OMNI Auto ROI Vault, a market-leading and powerful repository spanning 500+ econometric models built on Omnicom Media Group’s extensive ROI-based approach and industry-leading work with automobile clients in India and around the world.
OMNI is Omnicom Group’s people-based precision marketing and insights platform, developed to uncover and define tailored consumer experiences at scale across creative, media, CRM, and other Omnicom practise areas. With the launch of the Auto ROI Vault, OMNI now allows for the ability to precisely curate investment planning and channel plans for both short-term and long-term payoffs for auto brands. Teams at Omnicom Media Group’s agencies – OMD and PHD – can calibrate and optimise investment plans and effective budget allocation based on the revenue potential of media spends.
As part of the agency’s focus on the impact of media spending on revenue, and thus long-term business growth, the Auto ROI Vault enables global automotive players to make nuanced decisions—a step above many traditional industry frameworks, and one that shines a light on unlocking true revenue potential and sustainable growth. Omnicom Media Group continues to prioritise data-driven attribution, and the auto category is just the beginning. More categories are on the way in the near future.
OMG manages over 34 per cent of the Indian auto industry’s media mandate, owing to its dominant market share in the auto category.
In a market that is constantly changing, combined with increased competition, marketers must now analyse metrics such as lead generation, conversion, sales, and more. Businesses must adapt and evolve, as well as be able to precisely adjust media budgets, to enable a rigorous marketing strategy focused on the big picture – revenue. Traditional methods of estimating and setting media budgets, such as using a combination of share of market/share of voice ratios or advertising to sales ratios, can be difficult to obtain an accurate picture of the impact of marketing efforts on business functions such as customer service, sales, and overall revenue impact, which is where the ROI Vault comes in.
Featuring a collection of 500+ models curated specifically for auto OEMs across 20+ markets, with India being one of the key emerging markets featured in it, the OMNI Auto ROI vault empowers clients to reach the desired revenue objective by allocating budget wisely across various channels, benchmarking categories to measure the performance, and predicting models for future sales and revenue – thereby enabling them to focus on the eventual business generated and not just interim media variables.
Omnicom Media Group India CEO Kartik Sharma said, “OMG’s data-led approach delivers on our ambitions of exceeding the needs of our clients, being their most trusted partner on their journey of transformation, and being able to uncover business-led insights with a tangible impact on revenue growth. With the OMNI Auto ROI Vault’s marketing orchestration capabilities, we are primed to help brands see the effectiveness of media planning as a long-term investment rather than approaching it as yet another cost incurred. With it in our arsenal, we are uniquely positioned to focus on revenue-driven Omnicom Media Group – India | company confidential outcomes for our clients and further deliver on our promise of our transparent and client-centric approach to brand building.”
Media agencies
Cape May Studios partners with Amagi to unleash global screams with Panic TV and Pánico TV Español
MUMBAI: In a move that marries scares with scalability, Cape May Studios has partnered with cloud-based TV technology firm Amagi to launch two adrenaline-pumping FAST channels: Panic TV and Pánico TV Español. The next-gen media company, known for tapping into fan-fuelled niche communities, has set its sights on global viewers hungry for high-stakes thrills.
Panic TV delivers a mix of action, horror, sci-fi, crime, and mystery curated for millennials and gen z, while Pánico TV Español brings the same punch in Spanish. The channels promise content for those who crave recreational fear, from creature features to paranormal thrillers.
Amagi will handle everything from channel creation and playout to global distribution. The tech firm’s cloud-based FAST solutions will help Cape May Studios break out across north America, latin America, Europe, and beyond, without the weight of traditional broadcast overhead.
“The convergence of genre storytelling and digital streaming has never been more potent”, said Cape May Studios founder & CEO Sachin Gokhale. “With Amagi’s global infrastructure and proven expertise in FAST, we can now scale our content strategy across continents, languages, and platforms — meeting audiences where they are, with the stories they crave”.
Amagi co-founder & CRO Srinivasan KA added, “Cape May Studios is entering the FAST space with a sharp brand identity and an eye on global opportunity. We’re excited to help them bring Panic TV and Pánico TV Español to life through our unique solutions in cloud playout, ad insertion, and seamless distribution to top-tier digital platforms around the world”.
With an imminent rollout on major FAST platforms, Cape May Studios is betting on genre content to become a global mainstay, tapping into both English- and Spanish-speaking markets. As indie studios find new ways to bypass legacy models, the Cape May-Amagi partnership underscores the growing power of cloud-native tech in international broadcasting.
