iWorld
Inox becomes official entertainment partner of Yonex Sunrise India Open 2023
Mumbai: Inox Leisure ltd. (Inox) has been selected as the official entertainment partner of the Yonex Sunrise India Open 2023. Under the partnership, Inox will promote the tournament across its cinemas in India and on its digital platforms. Adding to this, the Badminton Association of India (BAI) will be provided space in cinema lobbies and LED displays for tournament promotions by Inox.
The tournament is scheduled to take place from 17 – 22 January 2023, at the K. D. Jadhav Indoor Hall, IG Stadium, New Delhi.
To build awareness for the tournament, Inox has rolled out a new campaign, “Josh and Jashn,” featuring Prannoy HS, Srikanth Kidambi, Satwiksairaj Rankireddy and Chirag Shetty to celebrate the passion and anticipated success of the Indian players in the field of badminton.
The campaign would run across Inox’s digital platforms, and across cinemas. Inox would also conduct engaging and experiential activations for its patrons. Inox patrons will also stand a chance to win match tickets and exclusive merchandise from the tournament.
Speaking on the association, Inox Leisure Ltd. chief executive officer Alok Tandon said, “Indian badminton has been making the country proud for many years. As our country is all set to host the biggest professional badminton tournament ever, we take pride in partnering with the Yonex Sunrise India Open 2023, organised by the Badminton Association of India, to promote it across our cinemas, and let our audiences get familiar with its grandeur. In the process, we aim to strengthen our bond with our patrons, by offering them unique brand experiences and privileges. We wish the very best to all the players participating in this prestigious championship and hope to see an Indian star lifting the trophy.”
According to Badminton Association of India secretary general Sanjay Mishra, “Yonex Sunrise India Open 2023 is a huge milestone in the history of Indian badminton, and we are looking forward to this partnership with Inox. Yonex Sunrise India Open 2023 is now a 750 category event, and it is one of the premier super series tournaments held globally. This year, we will see the participation of top badminton nations like China, Japan, Malaysia, Indonesia and India among 22 countries participating in this elite badminton gathering. Presence of 242 badminton players from January 17 will ensure that New Delhi celebrates the biggest badminton festival ever witnessed in the country.”
iWorld
Zeel to invest up to Rs 116 crore in PhantomFX for AVGC push
Strategic deal targets VFX, animation and gaming to scale global IP play.
MUMBAI: Lights, camera… and now a lot more action behind the scenes Zee Entertainment Enterprises Ltd. is doubling down on the magic that happens after the shoot, betting big on visual effects and animation to power its next growth chapter. The company has approved a strategic investment of up to Rs 116 crore in Phantom Digital Effects Ltd., marking a decisive push into the fast-growing Animation, Visual Effects, Gaming and Comics (AVGC) segment. The investment will be made through compulsorily convertible debentures in one or more tranches, subject to shareholder approvals.
The move signals a clear shift in Zeel’s playbook from just telling stories to engineering how they look, feel and travel across platforms. With PhantomFX’s global footprint spanning key markets such as the US and UK, the partnership is expected to significantly enhance ZEEL’s ability to create high-impact, visually rich content across OTT originals, animation, gaming and mythology-led formats.
At the heart of the collaboration lies a blend of storytelling muscle and technological precision. Zeel plans to tap into PhantomFX’s AI-integrated production workflows, proprietary pipelines and post-production expertise to improve efficiency and scale across projects. The two companies will also jointly develop original intellectual properties for OTT, gaming and licensing, expanding monetisation avenues beyond traditional formats.
The partnership is structured as non-exclusive, allowing PhantomFX to retain operational independence while continuing to serve its global clientele. For Zeel, however, the alliance offers a steady pipeline of creative and technical capabilities, enabling it to strengthen its omni-channel strategy and build globally relevant content assets.
PhantomFX brings with it an impressive pedigree. Its network includes award-winning studios such as Tippett Studio known for Academy Award-winning work on Jurassic Park and Star Wars: Episode VI – Return of the Jedi and Milk Visual Effects, which has bagged both an Oscar and a BAFTA for Ex Machina.
The investment comes at a time when the AVGC space is rapidly expanding, driven by demand for immersive, effects-heavy storytelling and cross-platform content experiences. For Zeel, this isn’t just a deal, it’s a visual upgrade to its global ambitions, where pixels, pipelines and IP could define the next blockbuster moment.
