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CaratLane unveils new collection Blaze
Mumbai: CaratLane, India’s leading omni-channel jewellery brand, launched its first dazzling collection for 2023, Blaze. This collection is specially launched for women who wish to pamper and gift themselves with designs as unique as their achievements. The brand, through customer testimonials, recognised that one of the reasons that women buy diamond jewellery is for “personal rewards,” to mark their achievements and milestones, whether personal, professional, or emotional.
CaratLane has always focused on crafting unique designs, and the Blaze collection with its modern and versatile designs, studded with gorgeous yellow citrines and black onyx is one of a kind. The collection features categories of rings, earrings, necklaces, and bracelets made in 14kt yellow gold and rose gold, studded with diamonds, yellow citrines, and black onyx gemstones. The designs are within the price range of Rs 9,000 to Rs 1,30,000, so every woman has something for every milestone.
Talking about the launch, CaratLane head of design Kinnari Shah said, “We’re very excited to launch Blaze, the first collection of CaratLane which uses the gemstones yellow citrine and black onyx in combination with gold and diamonds. It celebrates every little and big milestone including job promotions, first salary, learning to drive, 10th anniversary at work, starting a small business and so many more. The designs derive inspiration from the forms of seeds as they symbolise growth. These unique designs symbolise every little milestone in a woman’s life and are perfect to carry as a one-of-a-kind souvenir everywhere you go.”
The collection is available at all 170+ CaratLane stores across the country. You can also browse the entire collection online on www.caratlane.com.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
