MAM
Lipika Kapil joins Cuemath as director, head global PR and communications
Mumbai: Cuemath, a global math learning platform, has announced the appointment of Lipika Kapil as director and head of global PR & communications. Based in Bengaluru, she will set up the communications function and lead the PR and communications efforts for Cuemath across key markets – India, the Mena and the US. She will report to CMO Varun Jha.
With over 15 years of experience in the field of communications, Kapil, as part of the marketing and growth team, will be instrumental in managing the brand’s reputation and building awareness for Cuemath. She will also support strategic marketing initiatives for the brand globally. Prior to joining Cuemath, Kapil managed communications for Koo, which is the country’s first multi-lingual and the world’s second-largest microblogging platform.
She said, “Edtech is one of the most exciting industries in the startup sector, and I am thrilled to be part of a mission- and vision-driven brand like Cuemath. What excites me the most is Cuemath’s sharp focus on teaching math as a life skill beyond academic excellence and its student-centered learning approach, which offers a unique opportunity for storytelling. Another exciting aspect of the role will be to anchor communications across international markets and power the brand’s marketing initiatives that aim to take Cuemath closer to our customers across the globe. It’s my pleasure to join the business at this juncture and play a critical part as Cuemath commences the next phase of its journey.”
Jha said, “As Cuemath aims for global expansion, we see marketing and brand communications as one of the most important business pillars for the company. Therefore, the role of PR and communications becomes more important than ever. With Kapil’s experience of managing PR and communications for a variety of brands across industries, her role will be beneficial in designing and implementing PR strategies for Cuemath across markets. She, along with her team, will also support strategic branding and marketing initiatives as the organisation expands further. I am delighted to have Kapil on board and wish her a fantastic stint at Cuemath.”
Cuemath aims to become the number one math learning platform globally, with the mission to create the next generation of invincible problem solvers. Over 2,00,000 students globally have learned math the Cuemath way from over 8,500 vetted, qualified, and experienced teachers. Currently present in more than 80 countries, Cuemath aims to expand to over 100 countries by FY’23. This plan includes bolstering its presence in North America, APAC, the UK, Europe, Middle East and capturing markets in Africa and South America.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
