Music and Youth
B4U Network strengthens its leadership teams to drive future strategic growth
Mumbai: B4U, one of India’s leading entertainment networks with its popular channels including B4U Music, B4U Movies, B4U Kadak, B4U Bhojpuri and the newly launched Dhamaka Movies, have inducted new leadership to unlock significant value that drives future strategic growth of the organisation.
Pawan Sharma has been roped in as chief revenue officer, Alok Shrivastava as head of digital monetisation & Mithilesh Champaneri as its chief people officer.
“I am elated to join B4U, a company that carries a great legacy of showing best-in-class music, regional and movie content. I am looking forward to working closely with management of the B4U network and leading a highly talented revenue team as we enter into our next phase of growth,” said Sharma who most recently was with Josh Talks as its business head. He has also worked in leadership roles at Network 18, Walt Disney, UTV, Big FM, Star Network.
Alok Shrivastava, who will lead the digital team comes with 16 years of experience with companies like Idea Cellular, Tatasky, Saregama and Shemaroo with extensive experience in digital monetisation. In his last stint at Shemaroo, he handled PNL for digital video platforms. “As Business head digital, my first focus area is to ensure effective monetization of all the existing digital assets across different platforms followed by venturing into different other content categories with a sharp focus on ROI. I also strongly believe that well defined processes and business intelligence are the prerequisites for scaling up any business. Therefore, this would be another key focus area,” said Shrivastava.
Mithilesh Champaneri, who joins in as chief people officer and head HR, has 15 years of experience and most recently was with WPP.
“Human Resources will be a strategic partner to attain organisational excellence by developing and inspiring the true potential of company’s human capita & providing opportunities for growth, wellbeing and enrichment. We at B4U will also thrive to be certified with a great place to work,” said Champaneri.
Mandeep Singh commented, “At B4U we are always excited to induct disruptive minds that help us drive relevant growth across levels and functions. As we pivot towards our next phase of growth in making B4U a stronger platform for our audiences, trade partners and internal cast members, I am thrilled to welcome Alok Srivastava who joins us as Head – digital monetisation, Pawan Sharma who will be heading our revenue press release function as chief revenue officer and Mithilesh Champaneri who will be heading our human resource function as our chief people officer. Shrivastava, Sharma and Champaneri are tremendous professionals with rich domain expertise, strong leadership and people management skills. They will add significant value to our network in their respective roles that prepares the network in its next and robust growth phase. Wishing all of them great success at B4U.”
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
