Ad Campaigns
Contagious announces the Contagious Pioneers list 2023
Mumbai: Contagious has declared the 2023 Contagious Pioneers list, an annual round up of the agencies that consistently set the standard for innovation and creative excellence in marketing.
The 2023 winners include AMV BBDO, London; BETC Paris; Colenso BBDO, Auckland; Edelman, New York; FCB, New York; GUT Miami; Mother, London; and Ogilvy India, Mumbai.
The campaign demonstrated the highest levels of creativity and strategic thinking. The pioneer agencies are those that had multiple campaigns featured on Contagious IQ throughout 2022 and which performed well against other metrics, such as the ratio of campaigns created to the number of clients, and whether the campaigns were selected for more in-depth coverage.
Contagious IQ editor Chloe Markowicz said, “The Contagious IQ team is notoriously hard to impress. We’re only interested in covering the very best marketing in the world on our intelligence platform. Getting work featured on Contagious IQ is something that anyone should be proud of us but being named a Contagious Pioneer signifies that an agency has truly reached the pinnacle of creative excellence. While we were impressed with all our Pioneers this year, Colenso BBDO shows remarkable consistency in having made the list almost every year since Contagious first launched the Pioneers ranking in 2016. Edelman meanwhile, stands out for being the sole PR firm amongst a catalogue of creative agencies, proving that effective, groundbreaking communications can come from any discipline. I’m often asked what an agency needs to do to become a Contagious Pioneer. You can take me out to lunch or buy me gifts, but it won’t help. There is only one answer: produce truly exceptional work.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
