MAM
Kaizzen partners with TERI for World Sustainable Development Summit 2023 outreach
Mumbai: Kaizzen, a leading integrated communication agency, has partnered with The Energy and Resources Institute’s (TERI) to curate the media and social media outreach for the upcoming World Sustainable Development Summit (WSDS) 2023 to be held in New Delhi in February.
The 22nd edition annual flagship event of the not-for-profit, policy research organisation is scheduled to be held from 22nd February 2023 to 24th February 2023 at India Habitat Centre, Lodhi Road, New Delhi. WSDS 2023 will focus on the umbrella theme: Mainstreaming Sustainable Development and Climate Resilience for Collective Action.
Speaking on the occasion, TERI senior fellow and associate director Dr Shailly Kedia said, “The world is approaching the crucial midpoint of the 2030 Agenda and the sustainable development goals. It is time for the global community to accelerate actions on sustainable development and climate resilience. It has been more than 50 years since the United Nations conference on the human environment, popularly known as the 1972 Stockholm conference. But we still have a long way to go especially in terms of horizontal and vertical integration of sustainable development across spheres. The World Sustainable Development Summit 2023 is planned to take these deliberations forward and discuss the collective action needed to come up with concrete roadmaps for the future.”
After bagging the communication mandate for the event, Kaizzen CEO Vineet Handa said, “Kaizzen is proud to partner with TERI for the upcoming World Sustainable Development Summit 2023. It is one of the most important and impactful events around the world addressing pressing issues on climate change and sustainable development. It is a critical issue and it is necessary to take appropriate action on the issue to save mother Earth. We are grateful to TERI for this opportunity.” He added, “Communication – both online and offline – plays a pivotal role in sharing the deliberations with all the stakeholders. We are confident that Kaizzen will help to communicate our message on sustainable development to all the stakeholders. We are looking forward to work with the TERI to make the event a great success.”
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
