Awards
Double Award Success at IBC2024 for nxtedition
nxtedition is proud to announce its remarkable success at IBC2024, having been recognised with two industry awards. The company received the IABM BaM Award in the Create category and was also named a TVBEurope Best of Show winner for its XR/Mixed Reality Studio Gallery Control. These accolades highlight nxtedition’s ongoing commitment to innovation and evolution in the broadcast industry.
The IABM BaM Award, known as a ‘#BaMMY’, celebrates innovation and creative solutions in media technology. nxtedition’s achievement in the Create category was praised by the IABM judges, who remarked:
“The word ‘groundbreaking’ appears in a lot of submissions for awards, but this truly is a groundbreaking product”
“For many years people have tried to reduce a control room to the size of a piece of paper. Is this the product that finally does it?”
“This is a really astonishing piece of kit, which I think is an outstanding and radical development.”
nxtedition also received the TVBEurope Best of Show award for its XR/Mixed Reality Studio Gallery Control. These awards recognise outstanding products and solutions that were exhibited at IBC2024. They are judged by an independent panel of experts, including industry professionals and TVBEurope editorial staff, based on criteria such as innovation, performance, and cost-effectiveness. nxtedition’s recognition in this category reflects its dedication to delivering advanced broadcast solutions that meet the evolving needs of the industry.
nxtedition played a key role in developing the XR/MR Studio Gallery Control as part of the IBC Accelerator project, “Evolution of the Control Room – Leveraging XR, Voice, AI & HTML-Based Graphics Solutions.” This project was a collaboration with Al Jazeera, BBC, ITN, Transmixer, Cuez, Loopic, SPX Graphics and many more. The accelerator perfectly aligned with nxtedition’s consolidated approach, showcasing how emerging technologies can reshape broadcast control. During the presentation, Adam Leah, Creative Director at nxtedition demonstrated the system live, remotely controlling a studio in Sweden using just a Meta Quest 3 and an iPad, which was met with great enthusiasm and praise.
IBC2024 was a resounding success for the company, marked not only by these award wins but also by a record number of visitors to the stand. Roger Persson of nxtedition commented, “IBC2024 allowed us to showcase how our single, unified platform can genuinely change the way newsrooms work. The level of interest we received confirms that the industry is looking for more integrated, efficient solutions like ours.”
Awards
Ajay Kakar to chair jury for ad:tech Honours Awards 2026
Industry leaders join jury as nominations surge for marketing tech awards
NEW DELHI: The ad:tech Honours Awards 2026 are gearing up for a bigger second edition, with Ajay Kakar, head of corporate branding at Adani Group, set to chair the jury for India’s technology-focused marketing awards.
Organised in partnership with the International Advertising Association India Chapter, the awards celebrate the growing influence of technology in shaping modern advertising and marketing outcomes. This year’s edition has drawn a strong response from across the industry, signalling rising momentum around innovation in marketing technology.
The organisers say the nominations reflect a wide range of ideas and approaches, highlighting how brands and agencies are increasingly leaning on platforms, tools and data to sharpen their campaigns and connect with audiences more effectively.
Leading the evaluation process, Kakar will head a jury made up of senior leaders from across brands, agencies and technology platforms.
The jury panel includes Amaresh Godbole, CEO, digital technology business at Publicis Groupe; Bishwajeet S, head of marketing and PR at Volkswagen India; Carol Goyal, executive director at Rediffusion and CEO of Aesthetic Intelligence Lab; Kushal Sanghvi, director at Komerz; Lara Balsara, executive director at Madison World; Rana Barua, group CEO India, sea and North Asia; Deepak Oram, senior vice president growth marketing and martech; and Priyanka Khaneja Gandhi, head of marketing and creative solutions at Amazon Ads India.
The ad:tech Honours Awards aim to recognise not just creative campaigns but the smart use of technology that delivers measurable impact and business results. Categories this year reflect the rapidly evolving digital landscape, covering areas such as artificial intelligence, data-driven marketing, content ecosystems, automation, martech and adtech integration, and commerce-led marketing.
The winners will be announced on 17 March 2026 at the Yashobhoomi Convention Centre in New Delhi during ad:tech New Delhi 2026. The event is expected to bring together leaders from brands, agencies, platforms, creators and technology partners for an evening celebrating the ideas and innovations shaping the future of marketing.iconductor industries.
