News Broadcasting
ABP network hits 59.2 million subscribers
Mumbai: ABP Network has reached a significant milestone on YouTube with 59.2 million combined subscribers. ABP News and ABPLIVE are among the top ten most-subscribed news channels on YouTube, according to Social Blade, a global leader in social media analytics, with 35.2 million subscribers for ABP News and 24 million subscribers for ABPLIVE. ABP News is now the world’s second most subscribed YouTube channel, and ABP Network is the world’s second most subscribed news network, solidifying its position as a global leader in the media industry.
According to Social Blade, ABP News and ABPLIVE have clocked over 19 billion video views in a lifetime, making them the second most popular in India in the News & Politics genre. According to YouTube Creator Studio, the network’s impressive reach is further emphasised by a staggering 122 billion impressions recorded across all of its YouTube properties in 2022. These figures demonstrate ABP Network’s dedication to providing high-quality content and their success in connecting with their audience.
ABP Network’s regional news channels, such as ABP Majha, ABP Ananda, ABP Asmita, and ABP Ganga, are also expanding their reach and providing in-depth and unparalleled news coverage to a global audience that is growing. ABP Majha is the most-subscribed Marathi news channel, with over 10 million subscribers, according to Social Blade. ABP Ananda is the most-subscribed and most-viewed Bengali news channel, with over 8 million subscribers and 3 billion+ lifetime views. With over 700 million lifetime views, ABP Asmita is also the most-watched Gujarati news channel.
According to Social Blade’s 10 March 2022 report, ABP Network’s commitment to providing extensive and comprehensive news coverage was demonstrated in the 2022 Uttar Pradesh elections, when ABP Ganga garnered 97,769,865 views and emerged on top of the news channels leaderboard, outpacing its competition by three times. On the counting day of the Gujarat and Himachal Pradesh elections, December 8, 2022, ABP News had the most real-time concurrent views on YouTube’s live stream among top news competitors.
On reaching the significant milestone of 59.2 million subscribers, ABP Network CEO Avinash Pandey said: “This momentous achievement is a testament to our commitment to becoming digital leaders and innovators. We are confident that with our sustained efforts, we can continually stay ahead of the changing times and grow our leadership in this space. We remain dedicated to pushing the boundaries and ensuring our network continues to record robust growth across all its properties and platforms. In our relentless pursuit of excellence, we will leave no stone unturned to remain the very best.”
News Broadcasting
CNN-News18 rolls out Battle for the States ahead of key polls
Multi-format election coverage tracks voter mood across five battleground states
NEW DELHI: CNN-News18 has launched a special election programming initiative titled Battle for the States, as India gears up for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
Built around the theme ‘Road to Power’, the multi-format coverage aims to follow the entire electoral journey, from campaigning and polling to results and government formation. The network is leaning into on-ground reportage and data-backed storytelling to decode voter sentiment across regions where local issues often shape the narrative.
The programming line-up includes ‘Vote Tracker’, a three-part series developed in collaboration with survey agency Vote Vibe. The show blends survey insights with expert commentary and field reporting, using augmented reality graphics to present complex electoral data such as vote share, seat projections and leadership preferences in a more accessible format. It will air every Monday evening until April 6.
Adding a cultural lens to political reporting is ‘So Saree!’, a ground-driven segment where women anchors travel across constituencies dressed in traditional handwoven sarees from each state. The format uses attire as a storytelling device, highlighting regional identity while capturing grassroots voices.
Meanwhile, ‘Unfiltered Kaapi’ and ‘Chai-Niti’ bring a more conversational tone, drawing inspiration from everyday political discussions in tea stalls and coffee corners. These segments aim to break down key issues through candid, fast-paced exchanges between anchors and reporters, tailored to regional sensibilities.
For viewers seeking deeper insights, the weekend docuseries ‘Reporters Project’ takes a longer view, with correspondents travelling across constituencies to map voter concerns and political shifts on the ground.
“Elections are about people, their aspirations, identities and the issues that matter to them, and every state tells a different story,” said CNN-News18 editorial affairs director Rahul Shivshankar. He added that the initiative focuses on understanding “the sentiment on the ground and what’s driving voter choices”.
Echoing the emphasis on credibility, Network18 CEO – English and business news Smriti Mehra said the network aims to combine on-ground reporting with data-led insights to deliver clear and timely coverage as the elections unfold.
With a mix of data, culture and grassroots reporting, CNN-News18 is positioning Battle for the States as a comprehensive window into one of India’s most closely watched electoral cycles, where every vote carries a story waiting to be told.
