Hindi
Shemaroo taps Polygon for new officially licensed movie NFT marketplace
Mumbai: Shemaroo Entertainment has teamed up with Polygon Labs, the development and growth team for the decentralised Polygon protocol. They will launch Virtasy.io.
This is a new non fungible token (NFT) marketplace where Bollywood aficionados can gain access to an exclusive community. In partnership with Polygon Labs, Shemaroo aims to democratise cinema by bringing Bollywood and art onto its marketplace, connecting fans with IPs through the power of blockchain technology.
At launch, Shemaroo’s Virtasy marketplace will list NFTs related to Bollywood films such as images, movie clips, 3D and metaverse ready avatars. Owners of these NFTs will be able to take their favourite Bollywood characters into the metaverse, be a part of memorable cinematic journeys and build a collection of their own precious moments in an imperishable art form. Virtasy’s community centric platform enables its users to become collectors who can also earn and receive exciting monetary rewards along with added community engagements.
Shemaroo Entertainment CEO Hiren Gada said, “Pre empting how web 3.0 is going to impact the entertainment industry and to be future ready, Shemaroo has chalked out its roadmap in this space, and the launch of Virtasy is a major step in that direction. I am confident that by leveraging the full suite of Polygon’s innovative solutions, tools, and frameworks, we will intertwine cutting edge modern technology with the vast popularity of iconic Bollywood movies and reach fans all around the world.”
Polygon Studios VP, global head of entertainment Kelly DiGregorio said, “Polygon Labs remains committed to transforming the NFT space and making it easily accessible to the thriving entertainment and art sector in India. We are delighted to now be associated with Shemaroo, a name synonymous with Bollywood. Together, I am confident we will be able to connect NFTs to a loyal and enthusiastic audience.”
By leveraging Polygon’s next gen scaling platform, Shemaroo will be able to offer its users access to cost efficient and lightning fast transactions while retaining Ethereum’s security and decentralisation. Further, the Polygon network has a carbon neutral status with plans to go fully carbon negative in the near future.
Shemaroo has also partnered with other established industry players to bring Virtasy to the public. Notably, the entertainment veteran has partnered up with Seracle, a Web 3.0 full stack infrastructure company, building decentralised applications globally. Virtasy.io will initially be open to the public during an early access period. Users will be able to register on the website with their email in order to stay updated on the launch of NFT minting, which will begin shortly.
Hindi
Marico founder Harsh Mariwala’s book Harsh Realities set for film adaptation
Almighty Motion Picture taps Karan Vyas to script Marico story
MUMBAI: Almighty Motion Picture is turning its lens on India Inc., with plans to adapt Harsh Realities: The Making of Marico into a screen project. The story charts the rise of Harsh Mariwala, the chairman and founder of Marico, and is currently in early development, according to a report by Variety.
Writer Karan Vyas, known for his work on Scam 1992, Scoop and Made in India – A Titan Story, is attached to pen the screenplay. The project continues the studio’s growing interest in real-life Indian narratives that blend business with human drama.
At the heart of the story lies a defining moment in 1987, when Mariwala chose to step away from the family-run Bombay Oil Industries and strike out on his own. What followed was not just the creation of a company, but the reinvention of a legacy. Marico would go on to become a global FMCG player, with brands like Parachute, Saffola, Set Wet and Livon becoming household names, reaching nearly one in three Indians.
The source material, co-authored by Mariwala and renowned business strategist Ram Charan, offers more than a boardroom chronicle. It captures the grit behind the growth, the risks behind the rewards and the leadership lessons forged along the way.
The adaptation aims to move beyond balance sheets and brand milestones, focusing instead on the person behind the enterprise. Expect a narrative that leans into the emotional stakes of entrepreneurship, where decisions are as personal as they are professional.
Today, Marico draws about a quarter of its revenue from international markets across Asia and Africa, reflecting its steady transformation from a domestic player into a multinational force. Yet, if the makers have their way, the screen version will remind audiences that every global success story begins with a leap of faith.
With development set to begin soon, this is one business story that may just trade spreadsheets for storytelling, and profit margins for moments that linger
