MAM
Tape-based Object Storage with Multi-Tenancy: New Partnership between PoINT and Auwau
Siegen, Germany/Copenhagen, Denmark. With their new partnership, Auwau and PoINT present their joint solution for storage service providers. Bringing together the two products Cloutility and PoINT Archival Gateway enables providers to offer tape-based object storage “as a service”, with user and authorization management entirely on the customer side.
To enable customers of cloud storage services to manage users and authorizations themselves, service providers must offer a suitable user interface. Danish company Auwau has developed Cloutility, a web service that provides flexible and secure multi-tenancy: Cloud providers and their resellers and customers organize storage, repositories and authorizations for departments and users in a hierarchical structure.
The cooperation with PoINT enables the integration of the S3-to-Tape solution PoINT Archival Gateway into this user administration. This greatly simplifies the user-friendly integration of a tape storage class. Cloud providers can now offer a cost-effective Glacier storage class on which their customers can create users and buckets as tenants and define authorizations themselves via the Cloutility interface.
Cloutility also allows the configuration of subscription-based recurring billing automation for all tenants.
“We are excited about this important strategic partnership,” said Thomas Bak, CEO of Auwau. “With Cloutility and PoINT, cloud providers can significantly expand their S3 offering while providing their customers with maximum flexibility.”
For more information, please visit www.point.de.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
