GECs
Star, ZEE and Sony disconnect services
Mumbai : This morning the three main broadcasters have disconnected their services from cable platforms.
A big question for the advertisers. Are they getting the reach that they have paid for?
The action of disconnection of channels by three of the four leading broadcasters, Star, Sony and Zee, has left the consumers in a lurch. Consumers are bearing the brunt of this showdown since they have not been given adequate information by the broadcasters.
Also read : Broadcasters threaten to disconnect their services on large cable platforms
This pull out is affecting more than 40 mn TV households on a weekend, and that too, while the India – Australia match is being played. The cable operators (MSOs under the aegis of AIDCF) stand united in this fight and more cable operators (MSOs) across the country are joining this showdown with the broadcaster to protect the interest of their consumers.
This sudden action also questions the attitude of the broadcasters towards the various stakeholders including the MSOs, LCOs and lastly, but not the least, the consumers. Are the broadcasters not answerable to the advertisers who have trusted them to give them adequate reach for their advertisements? Are they not answerable to the consumers who have loyally watched their channels? Are they also not answerable for the position in which the MSOs and LCOs have reached?
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
