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Star Sports records tumble as viewership soars

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Mumbai: Cricket viewership on Star Sports has continued to show growth in 2022, after the results in the last quarter of 2021, with India’s opening match against Pakistan in the ICC Women’s T20 World Cup and the first Test of the Border-Gavaskar trophy between India and Australia breaking records.

The match between India and Pakistan at the ICC Women’s T20 World Cup on February 12 registered a cumulative reach of 28 million*. This match, kickstarting India’s campaign in the Women’s T20 World Cup, clocked a total of 1.39 billion minutes* with 7.3 million AMAs*, making it the second most-watched women’s T20, second only to the India-Australia Finale played in ICC Women’s T20 World Cup 2020. It also showed a staggering 91 per cent increase in AMA’s compared to India’s opening match of the ICC Women’s T20 World Cup in 2020 against Australia.

The first Test of the ongoing Border-Gavaskar trophy between India and Australia also turned in impressive viewing figures, breaking into the top three for Most watched bilateral test matches in the last five years (since 2018). The first Test between India and Australia registered 5.5 million AMAs* which placed it just behind two tests of the India v England four match series in 2021, one of which was a Day-night match.

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Disney Star head sports Sanjog Gupta said, “Cricket viewership on TV continues to deliver impressive figures. The recent results are a strong testament to Star Sports’ brand of storytelling expressed through its compelling marketing campaigns and riveting programming which has fuelled the stature of the events. Building the Border-Gavaskar Trophy as an unmissable contest between the top test teams in the world with the added context of a place in the World Test Championship final on the line, fuelled appeal for the series. The Women’s World T20 is the culmination of a year-long campaign to promote Women’s Cricket and drive support for Team India. We are overjoyed that our continued focus on the women’s game, which included high decibel campaigns and increased supply of content, is delivering strong results, and fuelling growth of the game. These results also strengthen our belief that Star Sports continues to be the most loved brand and platform for fans to engage with marquee cricket properties.”

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Awards

Hamdard honours changemakers at Abdul Hameed awards

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NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.

The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.

Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.

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The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.

Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.

Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.

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The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.

Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.

Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.

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The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.

Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.

 

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