Brands
McDonald’s India – North & East aims to hire 1500 employees from NGOs by 2025
Mumbai: In its endeavour of driving change and making a positive impact in the local communities, McDonald’s India – North and East is planning to hire 50 per cent of its workforce by 2025 i.e 1500 people through non-government organisations. For this, McDonald’s India – North and East has launched the community campaign ‘McDonald’s For Youth’ – that aims to meaningfully contribute towards India’s growth story by providing gainful employment prospects to the local communities, especially the less-privileged. So far, the brand has hired more than 500 young people over the last year, partnering with several reputed not-for-profit organizations such as Magic Bus, Tech Mahindra foundation, Quess Corp Foundation, and Tarraqi, amongst others.
For most people hired through the ‘McDonald’s For Youth’ initiative, it being their first job, is an important milestone in their walk of life. Besides being their first source of income, these young minds benefit from the McDonald’s global training curriculum through which they acquire the right skills and knowledge desired to succeed in their career path. This includes skills such as food safety and hygiene practices, safe food handling, customer service, communication, teamwork etc. McDonald’s has a proud legacy of shaping hospitality professionals by imbibing the right attitude, empathy, and passion in people with its robust training programs.
Talking about the initiative, McDonald’s India managing director Rajeev Ranjan said, “‘McDonalds for Youth’ is a campaign through which we aim to offer gainful employment for the youth, especially youth from the under-privileged communities who have limited education and employment opportunities. We aim to hire 50 per cent of our entry level workforce under this initiative, invest in their overall growth and development through our world class high-quality training and learning programs. This initiative is much more than filling open positions – it is about being a part of the local communities, and is an attempt to make them a part of us. We invite more organizations to join us in our endeavour to dismantle the barriers to equal opportunities, dismantle barriers to economic growth and empower the youth to excel in their work and life.”
McDonald’s India- North and East aims to create a ripple effect by leading positive change extending far beyond the walls of the restaurants and serving brighter futures. This visionary effort endeavours to address one of the most pressing issues facing our world today: providing equal opportunities and a better future for all. By collaborating with NGOs and leading the way in creating opportunities for underprivileged individuals, McDonald’s India -North and East hopes to be a catalyst for change while helping to shape a brighter future for India.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
