News Broadcasting
BarcWk8: News18 Gujarati strengthens its leadership position in the state
Mumbai : As per the latest data provided by the Broadcast Audience Research Council (BARC), News18 Gujarati has surpassed 25.1 per cent market share to take the top spot in the Gujarati News category this week.
ABP Asmita, TV9 Gujarati, Sandesh News, VTV News, and Mantavya 24×7 News have all been surpassed by News18 Gujarati, according to the most recent BARC data. ABP Asmita came in second with a market share of 23.9 per cent , while TV9 Gujarati had a 19.4 per cent share. Sandesh News had a 14.6 per cent market share, followed by VTV and Mantavya 24×7 News with 13.2 per cent and 3.5 per cent , respectively. (BARC; market share percentage 24 hours, TG: All 15+, Guj/D&D/DNH, Wk 08’23, All days)
News18 Gujarati offers programs that provide unparalleled perspective and also help to decode the news so that it is readily understandable, with the most extensive lineup of Prime Time programmes & anchors in the news category. As a result, the public has a great deal of resonance with News18 Gujarati.
The station has made editorial resource investments in addition to purchasing cutting-edge studios and expanding its network of reporters on the ground in order to maintain News18 Gujarati’s programming and presentation as distinctive and far superior to the competition. As a result, News18 Gujarati has experienced substantial growth on social networking sites like YouTube.
News Broadcasting
CNN-News18 rolls out Battle for the States ahead of key polls
Multi-format election coverage tracks voter mood across five battleground states
NEW DELHI: CNN-News18 has launched a special election programming initiative titled Battle for the States, as India gears up for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
Built around the theme ‘Road to Power’, the multi-format coverage aims to follow the entire electoral journey, from campaigning and polling to results and government formation. The network is leaning into on-ground reportage and data-backed storytelling to decode voter sentiment across regions where local issues often shape the narrative.
The programming line-up includes ‘Vote Tracker’, a three-part series developed in collaboration with survey agency Vote Vibe. The show blends survey insights with expert commentary and field reporting, using augmented reality graphics to present complex electoral data such as vote share, seat projections and leadership preferences in a more accessible format. It will air every Monday evening until April 6.
Adding a cultural lens to political reporting is ‘So Saree!’, a ground-driven segment where women anchors travel across constituencies dressed in traditional handwoven sarees from each state. The format uses attire as a storytelling device, highlighting regional identity while capturing grassroots voices.
Meanwhile, ‘Unfiltered Kaapi’ and ‘Chai-Niti’ bring a more conversational tone, drawing inspiration from everyday political discussions in tea stalls and coffee corners. These segments aim to break down key issues through candid, fast-paced exchanges between anchors and reporters, tailored to regional sensibilities.
For viewers seeking deeper insights, the weekend docuseries ‘Reporters Project’ takes a longer view, with correspondents travelling across constituencies to map voter concerns and political shifts on the ground.
“Elections are about people, their aspirations, identities and the issues that matter to them, and every state tells a different story,” said CNN-News18 editorial affairs director Rahul Shivshankar. He added that the initiative focuses on understanding “the sentiment on the ground and what’s driving voter choices”.
Echoing the emphasis on credibility, Network18 CEO – English and business news Smriti Mehra said the network aims to combine on-ground reporting with data-led insights to deliver clear and timely coverage as the elections unfold.
With a mix of data, culture and grassroots reporting, CNN-News18 is positioning Battle for the States as a comprehensive window into one of India’s most closely watched electoral cycles, where every vote carries a story waiting to be told.
