Brands
Brands celebrate Holi
BeatO
Diabetes management and reversal digital care platform BeatO has organised a camp on Holi to cheer up the elderly at the Aangan Old Age Home in Noida. BeatO aims at providing quality and affordable healthcare accessible to all.
BeatO’s #SabKiHoli initiative is enrolling the old age home’s diabetic elderly in the Diabetes Care Program, providing them with access to doctor consultation, free medicine for 3 months, and dietician’s guidance, among other benefits. Donating Curv Glucometers, strips, and lancets also shows BeatO’s commitment to ensuring that the elderly at the home have regular monitoring to lead a healthier and more holistic lifestyle.
Wild Stone
Deodorant brand Wild Stone has announced the launch of its latest campaign, “Har Vaar Ke Liye Tayyar,” featuring their popular deodorant, Wild Stone-Legend. The campaign is timed with the Holi festival, a celebration of colors and revelry, where people indulge in playful antics; however, with Wild Stone Legend, you can stand out even in the midst of the festivities.
The deodorant is specifically designed to keep you feeling fresh and smelling good throughout the day, even during the wildest Holi celebrations. With its fantastic and reassuring fragrance,it helps you maintain your noticeable presence, even if you get drenched in the dirtiest of muck.
Aashirvaad Instant
Glucon-D
SBI General
Navyasa
Nutralite
So Good
Sony Sab
Sony Max
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
