News Broadcasting
ABP News launches campaign ‘Khabaron Ko Berang Rehne Do’ for Holi
Mumbai: ABP News, one of India’s Hindi news channel, has launched a campaign, “Khabaron Ko Berang Rehne Do”, to mark the auspicious occasion of Holi. The campaign urges to let the news be devoid of colours of preconceived opinions and hatred. It encourages people to fill their lives with vibrant colours while ensuring the news they watch remains free of the colours of opinion.
ABP Network is proud to bring social harmony to India with its new campaign hashtag #BerangHoKhabrein. This campaign aims to motivate people to come together and celebrate Holi with the spirit of inclusivity and neutrality. ABP News is standing for its viewers this Holi, by pledging to make news more transparent and clearer. With this movement, ABP News urges everyone to eliminate the colours of their opinions when it comes to news.
Adding thoughts on the launch of the campaign, ABP Network CEO Avinash Pandey said, “ABP News believes that by keeping news free from the colours of opinion, it can help foster a more unified and harmonious nation. The channel believes in giving its viewers news without bias, without prejudice, and without added colours of opinion. Thus, through this campaign, ABP News ensures that opinions are grounded in facts and not clouded by biases. The channel appeals to its viewers to embrace the spirit of Holi and come together to make our news, and our nation, a place of peace and neutrality.”
News Broadcasting
CNN-News18 rolls out Battle for the States ahead of key polls
Multi-format election coverage tracks voter mood across five battleground states
NEW DELHI: CNN-News18 has launched a special election programming initiative titled Battle for the States, as India gears up for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
Built around the theme ‘Road to Power’, the multi-format coverage aims to follow the entire electoral journey, from campaigning and polling to results and government formation. The network is leaning into on-ground reportage and data-backed storytelling to decode voter sentiment across regions where local issues often shape the narrative.
The programming line-up includes ‘Vote Tracker’, a three-part series developed in collaboration with survey agency Vote Vibe. The show blends survey insights with expert commentary and field reporting, using augmented reality graphics to present complex electoral data such as vote share, seat projections and leadership preferences in a more accessible format. It will air every Monday evening until April 6.
Adding a cultural lens to political reporting is ‘So Saree!’, a ground-driven segment where women anchors travel across constituencies dressed in traditional handwoven sarees from each state. The format uses attire as a storytelling device, highlighting regional identity while capturing grassroots voices.
Meanwhile, ‘Unfiltered Kaapi’ and ‘Chai-Niti’ bring a more conversational tone, drawing inspiration from everyday political discussions in tea stalls and coffee corners. These segments aim to break down key issues through candid, fast-paced exchanges between anchors and reporters, tailored to regional sensibilities.
For viewers seeking deeper insights, the weekend docuseries ‘Reporters Project’ takes a longer view, with correspondents travelling across constituencies to map voter concerns and political shifts on the ground.
“Elections are about people, their aspirations, identities and the issues that matter to them, and every state tells a different story,” said CNN-News18 editorial affairs director Rahul Shivshankar. He added that the initiative focuses on understanding “the sentiment on the ground and what’s driving voter choices”.
Echoing the emphasis on credibility, Network18 CEO – English and business news Smriti Mehra said the network aims to combine on-ground reporting with data-led insights to deliver clear and timely coverage as the elections unfold.
With a mix of data, culture and grassroots reporting, CNN-News18 is positioning Battle for the States as a comprehensive window into one of India’s most closely watched electoral cycles, where every vote carries a story waiting to be told.
