GECs
Tata Play Binge partners with Travelxp to bring lifestyle and travel content for the viewers
Mumbai: Tata Play Binge, has partnered with Travelxp as the latest addition to its entertainment portfolio and expands its OTT family to 25+ apps. Binge viewers will now be able to access premium travel and lifestyle content through Travelxp.
Travelxp is an OTT platform with shows dedicated to viewers who love the luxuries and intricacies of the travel and lifestyle, served at the comfort of their homes. With access to content around the world, Travelxp shows are dubbed in languages like English, Hindi, Tamil and Bengali, and also feature subtitles in numerous other regional languages. The platform hosts more than 600 travel stories from over 90 destinations in the world, including popular shows like The Gypsies, Backpack, Xplore India, World Heritage, Strictly Street and more.
Commenting on the addition of the new partner app, Tata Play’s chief commercial and content officer Pallavi Puri said, “With every new partnership our endeavour is to provide Tata Play Binge viewers a seamless and comprehensive streaming experience, giving them choicest entertainment under one roof. Travelxp is home to exceptional travel stories from around the world that will broaden the horizon of any travel enthusiast. We are delighted to have them onboard.”
Further adding to this, Travelxp CEO Tanay Chothani said, “I am thrilled to announce our partnership with Tata Play Binge, one of the leading players in the Indian OTT market. Our mission has always been to provide our viewers with the best travel and lifestyle content from around the world, and this collaboration will enable us to reach even more audiences across India. With this partnership, we are excited to offer our premium quality shows to Tata Play Binge’s existing subscriber base, and together, we look forward to delivering an unparalleled viewing experience to our audiences.”
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
