Brands
JOY Personal Care onboards Disha Patani as brand ambassador for its sunscreen category
Mumbai: Indian skincare brand Joy Personal Care from the aegis of RSH Global, has announced Bollywood actress, Disha Patani as an ambassador for its sunscreen category in India. In addition, to meet the growing demand for sun protection products, the brand announced the release of six new sunscreen products in a variety of forms, including creams, gels, and serums, allowing customers to select the product that works best for their skin type. A digital and social media campaign introducing Disha and the new product line has also been launched.
Joy Personal Care’s ‘Hello Sun’ sunscreen range has introduced three new products in a cream format, containing the key ingredient Titanium dioxide which helps reflect UV A & UVB rays. These include All Day Active Ultra Matte Dry Touch with SPF 50 PA++++, Matifying Natural tone tinted sunscreen SPF 50 PA+++, and Chemical-free Mineral sunscreen SPF 50 PA+++. Additionally, the brand has launched a Gel sunscreen, Joy Revivify Ultralight Invisible Sunscreen Daily Wear Gel SPF 45 PA+++ with Aloe Vera that soothes skin. Additionally, to meet the needs of new-age consumers, the brand has also launched two products in the serum category – Vitamin C+ Niacinamide Glow Booster Sunscreen Serum SPF 40 PA+++, and Sunblock & Anti-Tan Daily Brightening Body Serum SPF 35 PA+++. These serums provide protection against harmful UV rays, retain skin moisture, and brighten skin without leaving any white residue.
Disha Patani will be featured in a campaign aimed at promoting awareness for Joy’s newly launched product range. The digital video content released will be showcased across YouTube and social media channels, emphasizing the advantages of using Joy’s latest sunscreen, which not only offers superior protection from damaging rays but also maintains the skin’s health. As a part of the campaign, a TVC with Disha will also be rolled out in the coming month during the men’s T20 cricket league.
RSH Global chairman Sunil Agarwal said, “The newly launched sunscreen range is an exciting development for JOY, as we continue to provide customers with a wide variety of products that meet their changing needs. Our sun protection range is designed to offer superior protection from damaging UV rays and other environmental pollutants while nourishing and brightening the skin. By further strengthening our sunscreen category, we aim to consolidate our position in the Indian personal care market, providing high-quality sun protection products that are both effective and affordable.”
RSH Global CMO Poulomi Roy said, “We are happy to have Disha Patani as the new face of our sunscreen range. Her energy and enthusiasm will be the perfect partner to help us create an engaging campaign that will bring our advanced sunscreen range to life. We have carefully crafted a comprehensive campaign for our newly launched sunscreen range which takes into account the latest trends in skincare technology, customer needs and preferences, and the competitive landscape. We are confident that with Disha on board, the campaign will not only create awareness but also help us reach our target audience and drive sales of our new sunscreen range.”
Talking about her association with Joy Personal Care, Disha Patani said, “I’m thrilled to be joining the Joy Personal Care family. Protecting our skin from the sun’s harmful rays is essential, and Joy’s natural sunscreen products are the perfect choice. Their broad range of sun protection products caters to all skin types, making sure everyone can find the perfect product for their needs. I’m confident that with Joy’s sunscreen product range, everyone can remain safe and enjoy the sun!”
Joy Personal Care has an established line of sunscreen products that include creams and body locations. Joy Hello Sunblock & Anti-Tan are available in cream and lotions with SPF 20, 30 and 40.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
