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FC Barcelona will wear pop star Rosalía’s Motomami album logo on their shirt for Sunday’s ElClásico
Mumbai: For the second time this season, the FC Barcelona shirt is to be used to celebrate musical creativity in association with its main partner, Spotify. After Canadian singer-songwriter Drake’s logo appeared on the shirt for the game against Real Madrid on 16 October, the logo of MOTOMAMI, the latest album by the most international Catalan singer of the moment ROSALÍA, will be appearing on the players’ chests for the Clásico at Spotify Camp Nou on Sunday 19 March.
The women’s team will also be joining this celebration of ROSALÍA’s music and success by doing likewise when they play Real Madrid on Saturday 25 March at the Estadi Johan Cruyff.
The Club and Spotify have published on their respective social media platforms audiovisual content to introduce the event to the fans. One of these pieces of content is a short video in which a groundsman at Spotify Camp Nou is seen losing control of his line painting machine which goes on to draw the MOTOMAMI logo on the pitch.
One year of MOTOMAMI
Spotify, the most popular subscription-based audio streaming service in the world, is transferring its special place on the Barça shirt as part of the strategic partnership with the club that is pursuing ways to offer new and innovative experiences to football fans, while also using music to reach new audiences. The deal also offers a global platform for artists to create new opportunities for connection with their fans around the world.
Barça and Spotify have picked ROSALÍA because it is a year ago this month that her album MOTOMAMI was launched, a record that has stretched the boundaries of contemporary music. Her third studio album was met with international critical acclaim, and among many other distinctions was named Best Latin Rock or Alternative Album at the 65 Grammy Awards. The project features such tracks as ‘Despechá’, ‘La fama’, ‘Saoko’ and ‘Bizcochito’, which has become an anthem for the young generation and has been played several hundred million times on Spotify.
ROSALÍA was the top streamed born Spanish territory artist worldwide on Spotify in 2022, and plays of her songs on the service increased by 110 percent year over year. In 2022 she was the most played female artist in the city of Barcelona.
Spotify and FC Barcelona would like their respective fans to be able to treasure ROSALÍA’s appearance on the shirt forever, and have therefore created two limited edition collections.
The first is one for which just 1899 units are being produced, with the MOTOMAMI logo on the front and ROSALÍA’s name on the back together with the number one, thus honouring this first anniversary. These garments cost 399.99 € and they will be available in men’s and women’s versions from Wednesday 15 March from the Barça Stores at Spotify Camp Nou, Madrid and T one at Barcelona Airport, and also via the club’s e-commerce service.
The second option is a limited edition, exclusive glow in the dark shirt, of which only 22 units will be going on sale, 11 for men and 11 for women. What makes them so unique is the glow-in-the-dark lettering. Each of the shirts is numbered from 1 to 11 and will be signed by the players who start the respective Clásico matches. Each jersey costs 1999.99 € and they will go on sale from Wednesday 15, only via the club’s e-commerce service.
Strategic partnership
The alliance between FC Barcelona and Spotify began on July 1 of last year as part of the Club’s strategic goal of proactively sourcing partners that share its own defining values and philosophy, while also maintaining its world-leading position both on and off the field of play in an increasingly more competitive environment.
FC Barcelona VP Juli Guiu stated, “Yet again our collaboration with Spotify has taken things to the next level. Seeing such a renowned artist as ROSALÍA on the beloved Barça jersey is a wonderful surprise for our fans around the world. Music and football form a special partnership with a long future ahead of them and we are happy to add another chapter to the story alongside the world’s most popular music streaming platform, Spotify”.
Spotify VP partnerships Marc Hazan said,“We’re honoured to give up our space on the FC Barcelona shirt to celebrate ROSALÍA – the most streamed Spanish artist on Spotify in 2022. It’s a chance to continue the celebration of our unique partnership with FC Barcelona and continue to bring the worlds of football and music together.”
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NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
