GECs
Sony Aath premiers its original show ‘Gultemama’
Mumbai : Sony Aath has announced its latest original series titled Gultemama. This family comedy show tells the story of a Bengali hamlet Galadpur and its people through the character of Gultemama, who spends his entire day gossiping with his friends. He is someone who is frequently on the receiving end of his own tricks.
Through its depiction of the well-known adda culture of the villages, Gultemama tries to introduce viewers to Bengali daily life. An unemployed 40-year-old man is the main character. He takes the practise of his “Adda” very seriously and considers it to be a disciplined art. Gultemama is happy with his life even if he is jobless. The program promises to increase the entertainment value by bringing viewers on a joyride of laughter and excitement.
A leader in Bengali entertainment, Sony Aath offers viewers a wide variety of programming, including dramas, comedy, reality shows, and more. The channel’s dedication to creating compelling programming that appeals to viewers of all demographics is continued with the release of this most recent original series.
Sony Pictures Networks India English Cluster & Sony Aath chief marketing officer & business head Tushar Shah said,”We are proud to bring forth, yet another family animation show catering to a wide range of Bengali audiences. Set in the backdrop of a typical Bengali neighborhood, ‘Gultemama’ will further strengthen our offering in the light-hearted comedy genre. With this show, we hope to continue entertaining audiences with authentic and relatable stories that resonate with them.”
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
